“Yamaha, much like Yoshimura’s® lineage, was born from racing, so it made perfect sense to collaborate on these two technological, race-inspired masterpieces,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, U.S.A.
Kennesaw, Georgia (PRWEB) February 11, 2015
Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., today announced an exclusive collaboration with leading exhaust manufacturer, Yoshimura R&D of America, to deliver a new line of high performance, emissions-compliant, slip-on exhaust systems custom engineered for Yamaha’s renowned YZF®-R1M™, YZF-R1®, and YZF-R3® sport bikes.
“Yamaha, much like Yoshimura’s® lineage, was born from racing, so it made perfect sense to collaborate on these two technological, race-inspired masterpieces,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, U.S.A. “The new Y-Series will feature Yoshimura’s exemplary craftsmanship while maintaining a factory fit for easy installation.”
Demonstrating Yamaha’s continued commitment to their dealer network, the newly announced exhaust systems will only be available from Yamaha’s large network of authorized brick-and-mortar dealers.
“Our dealers are an integral part of our business, and they’re an outstanding educational resource for the consumer. We are excited to bring this opportunity to them,” said Pittman.
Featuring a custom “R” badge, packaging, and finishes that include Stainless Steel, Carbon Fiber, or a mix of the two, the Y-Series builds on Yoshimura’s reputation for performance, unique sound, weight reduction and ease of installation. The first products to come to market in the new Y-Series will be available for the Yamaha YZF-R3, followed closely by the YZF-R1M/YZF-R1.
“Yamaha sport bikes provide incredible performance to begin with, and the new Y-Series is intended to enhance that performance to give sport riders an unrivaled choice of machinery,” said Dave Waugh of Yoshimura.
The two companies’ commitment and dedication will be on display as they join forces and launch a co-operative, robust Go-To-Market plan supported by additional marketing opportunities, including promotion through both companies’ websites, digital advertising, catalogs, event support and racing collaboration modeled along the lines of the impressive Yamalube Westby Racing team who plans to field a new YZF-R1 in the MotoAmerica™ Superstock series.
For more information on Yamaha Motor Corporation, U.S.A. please visit http://www.yamaha-motor.com
About Yamaha Motor Corporation, U.S.A.
Headquartered in Cypress, California, Yamaha Motor Corporation, U.S.A. (YMUS) is a leading distributor in the motorsports market, with the most diversified line of such products in America. Yamaha’s ever-expanding product offerings include motorcycles, ATVs, side x side vehicles, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel, and much more, which are sold through a nationwide network of dealers in the United States.
Yamaha products are recognized the world over for superior quality in design, technology, craftsmanship, and customer-oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers as the best available.
About Yoshimura R&D of America
Yoshimura is “The Leader in Performance” and has been for more than 60 years. With unmatched skills, knowledge, and passion for racing, Yoshimura is on the forefront of the aftermarket exhaust industry. Yoshimura systems are race bred and feature the same legendary performance, fit and quality that has been their trademark for more than six decades. To learn more about Yoshimura and view their wide variety of performance products, visit http://www.yoshimura-rd.com.
This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement.