This patent distinguishes CrowdTwist’s special abilities for tracking and rewarding consumers across various channels including email, social media, mobile, and in-store.
New York, NY (PRWEB) February 10, 2015
CrowdTwist, the pioneer in multichannel loyalty and engagement management solutions, today announced a patent for its systems and methods managing brand loyalty. The patent outlines CrowdTwist’s distinctive abilities for tracking and rewarding brand interaction and multichannel engagement.
Currently, CrowdTwist manages more than 500 million loyalty-generated social activities on behalf of the brands it represents. CrowdTwist’s unique functionality is able to measure and interpret the multichannel loyalty activities that drive better personalization and CRM via aggregated first-party data.
“This patent distinguishes CrowdTwist’s special abilities for tracking and rewarding consumers across various channels including email, social media, mobile, and in-store—and to do so in a way that breaks down those silos and paints a more complete picture of consumers and their preferences,” said CrowdTwist CEO Scott Matthews.
This patent for CrowdTwist comes after the successful raise of a Series B in 2014, continued high growth in the business and the expansion of an impressive roster of marquee customers including TOMS, UFC, Pepsi, Nestlé Purina, L’Oréal, and Zumiez, among others.
For interviews, please contact Mark Ballard at 212-680-0179. To learn more about CrowdTwist, please visit http://www.crowdtwist.com.
CrowdTwist is an industry-leading provider of comprehensive multichannel loyalty and analytics solutions that drive engagement and incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, Nestlé Purina, L’Oréal, and Zumiez develop a deeper understanding of customers. For more information visit http://www.crowdtwist.com.