Used correctly and integrated into an overall marketing strategy, it can be an incredibly effective tool to engage with students and prospects
(Andover, MA) (PRWEB) February 11, 2015
Effective Student Marketing, a digital marketing firm specializing in higher education, has created and published a How-To Guide for using Twitter to increase student enrollment. "Twitter for Increased Student Enrollment: a How To Guide" is available for free download through the company’s website.
Making a strong case for incorporating Twitter into a school’s overall marketing strategy, the short white paper notes that there are more than 645 million users of the social media site and that the platform is particularly popular among 18-29-year-olds. According to the guide, students and prospective students use Twitter to discover "breaking news" about the careers and programs they may be considering for their future. The guide is designed to help schools leverage the platform to its full potential, while avoiding common mistakes.
The guide highlights three mistakes schools often make when they begin using Twitter:
- They do not fully complete their Twitter profile
- They treat Twitter as a PR tool and talk at prospects and students rather than with them
- They entrust their Twitter account to the wrong people
It then goes on to offer best practices for Twitter use for schools. The 14 tips include some general advice such as the need to create quality content, but then also much more specific guidelines. Among them are suggested times of day to tweet, the amount of tweets a school should post per day, and the best length for individual tweets.
According to Effective Student Marketing founder and president Andy Kelley, the how-to guide offers strategies that he and his team have successfully used with their clients in postsecondary education.
“Twitter isn’t just a place to catch up on celebrity gossip or check on the stats of your favorite team,” said Kelley. “Used correctly and integrated into an overall marketing strategy, it can be an incredibly effective tool to engage with students and prospects and convince them to enroll.”
The whitepaper "Twitter for Increased Student Enrollment: a How To Guide" can be downloaded for free here.
About Effective Student Marketing:
Effective Student Marketing is a digital marketing agency that embraces transparency and results-oriented marketing. It integrates marketing strategies that use social media marketing, pay-per-click advertising, and content creation to help institutions of higher education engage with students, graduates and future students to achieve their student enrollment and retention goals. Andy Kelley founded the company in 2004 and he and his team have a “we’ll figure it out” philosophy that combines creativity and technology to stay on top of the latest tactics and trends in the digital marketing industry for higher education. More information about their services is available at: http://effectivestudentmarketing.com/