Online Fashion Sample Sales in the US Industry Market Research Report from IBISWorld Has Been Updated

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With per capita disposable income returning to solid growth, shoppers will be more likely to make higher-volume, higher-value purchases. For this reason, industry research firm IBISWorld has updated a report on the Online Fashion Sample Sales industry in its growing industry report collection.

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Industry operators have struggled to retain the bargain-seeking customers they gained during the recession

Since its emergence in the mid-2000s, the Online Fashion Sample Sales industry has experienced rapid growth. The industry boomed during the recession, when consumers sought for deals on high-end apparel products and accessories. However, since the economic recovery, sales have slumped. According to IBISWorld Industry Analyst Will McKitterick, “though industry revenue is expected to grow between 2010 and 2015, the flash-sale model the industry relies upon has begun to falter.” The expected jump in industry revenue in 2015 is well below the increase achieved in 2011.

While the industry is expected to continue expanding during the next five years, growth in the number of new sample-sales websites is expected to slow. “The industry has become saturated with competition; more companies are fighting for the consumer's flash-sale dollar,” says McKitterick. As a result, operators have begun to diversify product offerings, tapping into the male consumer and the travel market. Other companies have merged to attain greater market share.

The Online Fashion Sample Sales industry is poised for continued growth over the five years to 2020. With per capita disposable income returning to solid growth, shoppers will be more likely to make higher-volume, higher-value purchases. Still, competitive threats from a saturated industry and from other online retailers will keep growth subdued. IBISWorld projects industry revenue to increase in the five years to 2020. To remain competitive, industry operators will likely enhance services, dabbling in personalized product selections and exclusive designer collaborations.

For more information, visit IBISWorld’s Online Fashion Sample Sales in the US industry report page.

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IBISWorld industry Report Key Topics

The Online Fashion Sample Sales industry offers flash sales (extremely limited-time discounts) on designer apparel, accessories and shoes; high-end makeup and precious jewelry. These websites are often members-only since they offer deep discounts that are not typically found in other outlets.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
IBISWorld Inc.
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