StrongView Defines "Customer Context" in New Contextual Marketing eBook

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Essential guide provides digital marketers with a framework for understanding customer context and delivering value through continuous engagements based on real-time information

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StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced a new contextual marketing eBook titled "Context Changes Everything." This free resource introduces a clear and detailed definition of "customer context" and how it can serve as a foundation for delivering customer value.

Contextual marketing has quickly become a buzz word in digital marketing, but the industry has lacked a detailed explanation of what it means and how it can be applied to new and existing programs. This eBook lays out a framework for understanding customer context and the four principle types of data that inform it. Next, it explains why a contextual understanding of consumers is critical for delivering customer-centric experiences, building stronger relationships and increasing lifetime value.

Download this new eBook to learn how to transform your programs and deliver greater value by understanding each customer's context in real-time.

EBOOK TITLE: "Context Changes Everything: A New Foundation for Delivering Customer Value"


  •     The various factors that define a customer's context
  •     How customer context creates opportunities for marketers
  •     Why today‚Äôs consumer landscape demands a contextual approach
  •     Examples of contextual marketing across multiple industries

Visit to learn more about our cross-channel email marketing solutions.


StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.

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