Vionic Teams with SparkPeople for the Fourth Annual Vionic Walkabout

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Footwear Company works with Online Wellness Platform and Social Forum

2015 #VionicWalkabout

Inspired by Australian tradition, Vionic Group’s Fourth Annual Walkabout Challenge aims to help create healthy habits over the course of a month-long program beginning February 1st. Users can sign up for the 30-day online challenge throughout the month of February.

This year, Vionic is partnering SparkPeople, an online digital health platform that helps users reach their goals and lead healthier lives through free nutrition and fitness tools, expert created content and a vibrant, supportive community. SparkPeople has about 16 million lifetime members, many of whom lost weight and achieved better fitness through walking. SparkPeople members have organically formed hundreds of walking support teams on the site, and others even meet up for in-person walking groups.

SparkPeople will host the Vionic Walkabout challenge through the month of April, at which point, users will be given the option to extend their SparkPeople memberships and continue on the journey to realizing their health and fitness goals. The 30-Day Walkabout Challenge is a doable, progressive walking program that's suitable for everyone. By joining the challenge, users will receive a 30-day walking plan, a strength-training routine to help become a stronger walker, plus daily challenges and smart injury-prevention tips to tie it all together. “Walking can become almost equal to jogging in terms of getting your heart rate pumping for a healthy cardiovascular workout,” says Dr. Andrew Weil, noted integrative medicine expert. “It is probably the safest [exercise] option of all, with the least chance of injury”.

On Vionic’s Facebook page and Instagram, users will also have the chance to “Walk to Win,” competing for weekly footwear prizes and the grand prize: a trip to California wine country. Through photo contests, Vionic will give away weekly prizes such as new Vionic shoes, Dr. Weil Cookbooks and more.

To learn more about the 30-Day Walkabout Challenge, and sign up to take part in the challenge please click here: The Vionic Walkabout Challenge by SparkPeople

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About Vionic Footwear

Vionic footwear merges unparalleled biomedical technology with versatile, modern design fit for every occasion. Developed by Phillip Vasyli, renowned Australian podiatrist and founder of Orthaheel Technology, Vionic shoes help restore natural foot function and relieve foot pain due to misalignment, promoting a more active lifestyle. With premium materials, artful construction and streamlined silhouettes, Vionic’s men’s and women’s collections provide standout style with exceptional comfort and functionality.
The Vionic footwear collection is available at select quality retailers across North America, including Nordstrom.com, Dillards, Belk and Zappos, as well as VionicShoes.com.

To learn more about Vionic Shoes, visit the site at: http://www.vionicshoes.com or http://www.vionicshoes.com/2015-vionic-walkabout.

About SparkPeople, Inc.
SparkPeople is the leading digital health community providing users with content, tools and community to help consumers achieve their healthy lifestyle goals. Based in Cincinnati, Ohio, the company was founded by Chris Downie, CEO, in 2001.

To join SparkPeople or learn more, please visit http://www.sparkpeople.com.

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Amy Cunha
BIG PICTURE PR
+1 (415) 362-2085
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