London, UK (PRWEB) February 11, 2015
Recently, Italy has witnessed very tough times, experiencing one of the worst economic crises in its history. Most local consumers had to limit their expenditures on a large number of various products, including packaged food. The government guaranteed to increase low incomes of employees, so that they could spend the money on fast-moving consumer goods, and, thus, support the country's economy; however, most workers spent the money to pay their taxes.
In 2014, signs of recovery were not strong enough and people continued to avoid all unnecessary spending and prefer discounted products and the ones sold at the most competitive prices. Artisanal products form the largest segment of the local market for packaged food. However, this segment demonstrated certain decrease in terms of the market share in 2014 if compared to 2013.
With the economic situation being uncertain in the country along with a high unemployment rate, the demand for products (including essential ones) is not expected to grow rapidly in the years to come. Consequently, the local market for packaged food is likely to show only negative growth, though at a lower rate.
New market research report “Packaged Food in Italy” prepared by Euromonitor International Ltd. is available at MarketPublishers.com.
Title: Packaged Food in Italy
Published: January, 2015
Price: US$ 6,500.00
The research report offers an in-depth coverage of the packaged food market in Italy. It contains valuable information on the economic situation in the country, uncovers the most recent retail sales data (2010-2014), key trends and developments. The study discusses opportunities and trends related to the foodservice sector in the country. It scrutinizes the competitive landscape and identifies the most prominent players. The research report unveils leading brands and canvasses key factors influencing the market. A market development forecast through 2019 can be also found in the study.
Reasons to buy:
- This report provides a reader a details guide to the Italian market for packaged food.
- The study contains valuable sales data related to the market.
- Growth sectors and factors providing impetus to the market growth are identified in the research report.
- Details on the competitive environment are provided in the study.
- The report includes a 5-year forecast of the market development.
More new reports by the publisher can be found at Euromonitor page.