Committing the cardinal sins of landscaping marketing is a sure-fire way to lose customers and profits.
(PRWEB) February 10, 2015
GetUWired, an Internet marketing and automation firm, has just released an informative blog titled "The Cardinal Sins of Landscaping Marketing." In the blog, the author discusses ways that landscaping businesses go wrong in their marketing efforts, and what advertising tactics they should be using instead. The blog can be seen here.
The Cardinal Sins of Landscaping Marketing
1. Taking Winters Off
Just because the landscaping business typically slows in winter does not mean that landscaping marketing should take a break as well. Not contacting customers in winter leaves them wide open to be wooed by competitors. Use direct mail and email marketing to keep the brand in the front of customers' minds all year long.
2. Not tracking results
As with any investment, it's important to know that the money a company spends on advertising and marketing is paying off. For direct mail and print advertising, including a coupon code or dedicated phone number is the easiest way to track how many leads come in from those particular sources.
With email marketing automation, the platform, such as Infusionsoft, should include a lead-tracking feature that allows the user to see exactly how many leads have come in from the email marketing campaigns with just a couple clicks of the mouse. Also, Infusionsoft allows users to see how many people are currently in or have gone through particular email marketing campaigns. It also scores which leads are hot and need to be contacted directly and which ones need more nurturing.
3. Not asking for referrals
Referrals are every business' best source for new qualified leads. So asking for referrals should be an integral part of any landscaping marketing strategy. Asking for referrals in person may not be enough, however. Using a Refer-A-Friend email marketing campaign is the easiest way to get referrals and enter them into a marketing sequence automatically.
4. Not caring about image
Looking professional will go a long way toward presenting an ideal image to customers. Trust, in particular, is very important to landscaping businesses since they work at people's homes, oftentimes when the homeowner is out. Appearing trustworthy and professional can make a big difference in the long-term success of any business.
5. Not having a website
Part of any company's professional image is a nice-looking and well-functioning website. Today's customers expect it and are wary of any company without an online presence. A website allows a business to show off their work and market to customers 24/7.
For more information, visit http://www.GetUWired.com or call 877-239-9094 today.