Jelt is Celebrating Turning 1!

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New Company, Jelt is Reaching the One Year Mark On Valentine's Day.

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Valentine's Day is a significant day for many, but for Jennifer Perry, this day marks a milestone in her new company, Jelt, marking its first year anniversary. Jelt Belt, everyone's favorite "miracle belt" was released from Jen's mind and into the market last February 14th and it has been a full year of growth for this little brand based out of Bozeman, MT.

Over this past year, Jelt has created a brand identity that speaks to everyone, but the product quality speaks for itself. Jelt is made from durable, recycled materials with a silicon gel lining the inside. This gel sticks to the outside of your pants keeping them in place all day, saving your favorite pair of jeans from sagging or gapping. The non-metal buckle snaps together to lay flat so that it is virtually invisible under tops, another great design feature. This simple and smart solution to the near constant "waist hike" is creating the question of "why didn't I think of that," and it's apparent that Jen has really tapped into a need that has yet to be fulfilled by another other belt on the market.

Jelt started as a vision and it truly has taken form over this past year. It's been a long process but Jen's idea has turned into a reality and she has fully taken on the role of a entrepreneur. Handling all aspects of her new business including design, branding, manufacturing, patenting and all of the major decision making, Jen has put everything she has into this project. This year has been a learning curve for her but it is obvious that she is very passionate about what she does and believes in her product and what it can do for people.

Jelt recently participated in The Outdoor Retailer as well as Kari Feinstein's Style Lounge and is heading to the "Celebrity Connected" gifting suite at the Academy Awards next weekend. Three big undertakings for such a new brand but Jen is dedicated to getting her product out there. She is taking risks and trying new things and Jelt is excited to see the new opportunities that come about this next year. Keep an eye out for this evolving brand and make sure to say Happy Birthday to Jelt and start "Jelting" today!

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Jessica Minalga
49 Pursuits Inc.
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