New Magazine Focuses on Essentials for Service Business Growth

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Mike Agugliaro’s Home ServiceMAX, an online resource published by and for home service providers, is now available

Home ServiceMAX is an online magazine published by and for residential home service business owners.

You can’t rely solely on the technical skills of your respective trade — you need to be a savvy entrepreneur who’s well-versed in a wide range of business skills.

Owner of $23 Million Gold Medal Service and ServiceKey founder Mike Agugliaro has announced the launch of a new magazine for home service business owners, Home ServiceMAX. The free online magazine, available now at will help service business owners improve their sales, marketing, finance, human resources and customer service.

“The residential service industry is brutally competitive,” Agugliaro said. “You can’t rely solely on the technical skills of your respective trade — you need to be a savvy entrepreneur who’s well-versed in a wide range of business skills.”

Home ServiceMAX marks Agugliaro’s latest in a growing list of resources for owners in any service industry to download and keep on hand as they develop best practices to meet their team’s unique challenges. Some of the topics featured in the first issue include:

  •     Goals you shouldn’t be pursuing
  •     How to avoid hiring toxic employees
  •     Maintaining a positive online reputation
  •     Why you need more than advertising
  •     How to differentiate yourself from the competition
  •     Handling challenging customers
  •     Tips for creating customer loyalty

All the articles featured in the publication are written by professionals who have worked in, or with those in, the residential home service industry for more than 30 years.

“Whether you’re a plumber, electrician, carpenter, roofer, builder, painter or specialist in any other service industry trade, to survive you must also stand out as a business leader,” said Agugliaro. “We designed this magazine to help you achieve that goal.”

Agugliaro is also author of the recently published book, “The Secrets of Business Mastery”, which provides advice on best business practices, tips and tricks for service business owners. He is also the founder of Fast Track Academy, a unique three-day workshop dedicated to helping business owners overcome the hurdles that are holding them back from achieving their ultimate success.

For more information, visit

About ServiceKey
ServiceKey is a business consulting and mentoring firm, providing tested and proven methods to defeat the roadblocks that prevent small to mid-sized businesses from achieving their ultimate success. By performing a meticulous business audit, ServiceKey targets the specific areas each business needs to address, eliminate, enhance or add in order to reach their business goals and attain what every business owner wants in the end: financial independence. For more information about ServiceKey, visit or call Mike Agugliaro at 732-513-8601.


For additional information, contact:
Heather Ripley
Ripley PR
hripley (at) ripleypr (dot) com

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Heather Ripley
Ripley PR
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since: 10/2013
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