Shmoop Offers Thousands of Educational Videos that Pack an Emotional Punch

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Shmoop adds hundreds of new videos, illustrating educational concepts and helping students relate school material to their own lives.

Think Monthy Python meets your wacky 9th-grade English teacher

Little known fact: while video was killing the radio star, it was also busy reinvigorating the classroom.

Videos used to be the crutch of substitute teachers everywhere, but now they’re a crucial part of any curriculum. And while most educational videos fall under the genre of "Deathly Boring," the videos from Shmoop University (, a digital publisher that aims to take the friction out of learning, are found in the heart of the "Comedy" section.

Shmoop’s catalog of thousands of videos can be accessed via their video library, ShmoopTube, and are also embedded throughout their site—in Learning Guides, Test Prep, Online Courses, and Teacher Resources—to help visual and auditory learners stay apace in the text-heavy Internet world. The videos cover topics from literature and history to science, math, grammar, and computer science; and even the video titles, like “How to Use a Freakin’ Comma," scream Shmoop.

"Think Monthy Python meets your wacky 9th-grade English teacher," says David Siminoff, founder and Chief Creative Officer of Shmoop. "Shmoop videos give students the information they need in a way that helps them retain it, by grabbing them on an emotional level. Shmoop videos are more Cohen Academy than Khan Academy."

Other educational videos on the market are majorly snooze-inducing. But after watching Shmoop videos, students will still be able to operate heavy machinery...not that they should.

About Shmoop

Shmoop is a digital curriculum and test prep company that makes fun, rigorous learning and teaching resources. Shmoop content is written by experts and teachers, who collaborate to create high-quality and engaging materials for teachers and students. Shmoop Courses, Test Prep, Teaching Guides, and Learning Guides balance a teen-friendly, approachable style with academically rigorous concepts. Shmoop sees 10 million unique visitors a month on its site and offers more than 7,000 titles across the Web, iPhone, Android devices, iPad, Kindle, Nook, and Sony Reader. The company has been honored twice by the Webby Awards, named “Best in Tech” twice by Scholastic Administrator, and awarded Annual Education Software Review Awards (EDDIES) three years in a row. Launched in 2008, Shmoop is headquartered in a labradoodle-patrolled office in Mountain View, California.

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Deb Tennen

Tiffany Watters
since: 08/2008
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