Minneapolis, MN (PRWEB) February 11, 2015
Young America (YA), an industry leader in delivering flawless omni-channel marketing promotions for the nation’s most respected brands, today announced several strategic initiatives to support the company’s growing business.
2014 was a tremendous year of growth for YA with the addition of 20 new clients. Year-over-year, revenue increased 18 percent. More importantly, with the execution of a client-centric strategic plan that was kicked-off in Q4 of 2013, YA realized a 33 percent increase in revenue driven by delivering digital promotional marketing solutions that clients and their customers want. During this time the business has continued its evolution from traditional promotional marketing programs such as mail in rebates to the sophisticated execution of digital marketing solutions. In 2014, 90 percent of YA’s consumer interactions on behalf of clients were digital. The growth in revenue has resulted in a 52 percent increase in profitability (measured in EBITDA), year-over-year.
Within the last 12 months, YA has made several high-level and targeted hires. Tom Madden, Senior Vice President, Sales and Account Development, and Krista Forsberg, Vice President, Marketing, both joined YA’s leadership team in 2014. Since January 2014, 34 professionals in all have joined the team in the areas of sales, marketing, digital, creative and project management.
“Our industry is changing and so are we,” said YA President and CEO Chris Behrens. “Our new and existing employees help us better meet the needs of our business by continuing what we have done well in the past—flawless execution—to transforming and growing the digital scope of our client engagements, especially in the areas of mobile and social. What used to be one-time projects are growing into ongoing strategic relationships where we can help our clients consistently meet their marketing objectives and deliver a proven return on their marketing investment.”
To meet its growth objectives, YA will be consolidating operations by moving from its long-time home in Norwood Young America, Minnesota and its office space in Edina, Minnesota, to the Lumber Exchange building in downtown Minneapolis.
“As our company has grown and our core business evolved to digital marketing services, our facility and recruiting needs have changed,” said Behrens. “We believe that having a downtown location will best serve the needs of our employees and our clients. We’re thrilled to have such a quality space that reflects the vibrant business we have today and will enable teamwork and creativity for the entire YA team. Additionally, as we compete for top talent to serve our clients’ needs the downtown location offers a more desirable office location for potential recruits.”
YA’s move to the Lumber Exchange will occur in May 2015. “We would like to thank the city of Norwood Young America for its unyielding support of our organization, and we are honored to have had it as our home for more than 40 years,” said Behrens.
There are two buildings that comprise YA’s Norwood Young America, Minnesota facilities. One of these buildings is under contract for sale. The sale of YA’s main building is currently being finalized. The sale of both buildings is expected to close in the coming months.
“2014 was a transformational year for YA,” said Behrens. “As we look to 2015 we have the strategic plan and team in place to continue building on the success of last year. While it’s only January, we’ve already added six new employees to our team and won the business of two new clients. There is continued positive momentum for YA and our team in the year ahead.”
More information on YA can be found on the company’s website: http://www.young-america.com.
For more than 40 years, YA has been a leader in the promotional marketing services space. We deliver flawless digital, social, mobile and traditional promotions such as rebates/rewards, enter to win and loyalty programs for the nation’s most respected brands. Our end-to-end management of 3,500+ promotions that reach tens of millions of consumers annually makes us experts at turning even first-time customers into loyal brand advocates.