New 2015 Adora Doll Line Aims to Facilitate Creativity in Young Girls

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Latest mix and match play doll adds to the company’s creative driven portfolio

All New Mixxie Mopsie™ by Adora

All New Mixxie Mopsie™ by Adora

Providing creative outlets for children has always been an important foundation in developing Adora’s breadth of products. Mixxie Mopsie™ is a wholesome interactive doll for sharing creativity and self-expression.

Adora, best known for creating exciting and very high quality doll and toy products, is introducing a new line of dolls geared towards encouraging and facilitating creativity in young girls. The new line, Mixxie Mopsie™ combines the concept of a rag doll with interchangeable “sleeves and leggings”, hair accessories and outfits that can be mixed and matched in a variety of ways. Mixxie Mopsie™ includes 14 different pieces which offers children ages 4 and up countless ways to style and play with the doll while exploring their own individuality through the unique combinations.

According to Peggy Vicioso, VP of Marketing and Product Development the inspiration behind the new line was because “Providing creative outlets for children has always been an important foundation in developing Adora’s breadth of products. Mixxie Mopsie™ is a wholesome interactive doll for sharing creativity and self-expression. The simple button closures help kids practice their fine motor skills all while encouraging the mixing patterns and colors on the sleeves and leggings.” Mixxie Mopsie™ will make their official debut at Toy Fair in New York City from February 14 - 17.

In addition, Adora is launching their 3rd Annual search for a “Young Designer” for Designed by Kids FOR Kids. The program which launched in 2013 selects a “Young Designer” to work alongside Adora’s creative team designing an outfit for their 18” Adora Friends® line of dolls. It’s another incentive Adora developed that promotes the creative potential in young girls. The new Cowgirl inspired Friends® outfit from last year’s Young Designer, Isabella an 8 year old from Florida which will also be introduced at the show next month.

In December 2014 Adora welcomed Linda Breler, a toy industry veteran as their new Sales Director for specialty and international channels. Linda brings with her great experience and a solid understanding of the toy market. According to Ms. Breler, “I am very excited to be on the Adora team and I look forward to working with existing and new customers as we continue to build the Adora brand.”

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Martha Le
Adora Dolls
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since: 06/2011
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