We are proud to have reached the 10mm leads milestone
New York, NY (PRWEB) February 12, 2015
Only 8 months after lead gen powerhouse ReviMedia announced that its proprietary lead exchange platform LXP® hit the 7mm milestone of generated leads, the company is proud to announce that it passed the milestone of 10mm generated leads.
LXP® was developed in-house and includes a suite of proprietary tools to automate lead scoring, verification, analytics and optimizations. ReviMedia is constantly updating its Lead Exchange Platform to keep up with the demand of its growing lead buyer base, and to support the fast growth of the company. At this point LXP is handling over 1mm leads per month in Insurance, Home Security and Automotive.
With the increasing amount of data, ReviMedia is continually enhancing its data models to make its prediction models and lead scoring more accurate. A recent update of scoring algorithms has already increased prediction accuracy by 58%.
“We are proud to have reached the 10mm milestone, especially because 100% of the leads are generated through our publisher network and through our own campaigns. It is our goal to offer our growing buyer base across many different verticals more quality leads. We see great potential in other verticals beyond insurance and home security; in 2015 we have planned to enter new verticals”, said CEO Frans Van Hulle.
“We are expecting to hit the 20mm milestone by the end of the year. The more data we collect and analyze, the more accurate our prediction and scoring models will become. Together with improving the speed of lead delivery, this will offer our buyers added-value”, added COO Bas Offers.
ReviMedia is experiencing rapid growth across all verticals, and continuously revises its data models as it collects more data points, which results in constant enhancements for lead buyers.