Sprinklr Named SAP hybris Marketing Solution Partner

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Worldwide leader in social media product innovation selected as launch partner, integrates with SAP hybris Marketing platform to provide a complete view of the customer across social channels and deliver customer experiences at scale.

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The integration of our platform will ensure every experience – from desktop to mobile – is unified to help enterprise brands better manage customer experiences at every touch point.

Sprinklr, Inc. announced today their selection as the social launch partner for the SAP hybris Marketing solution. As an existing member of the hybris Extend program, Sprinklr has worked collaboratively with SAP to integrate traditional and social customer data, engaging customers with the right content at the right time and providing comprehensive real-time reporting for brands on campaign performance. With its extension to the SAP hybris Marketing solution, Sprinklr will provide hybris customers with even deeper enterprise scale marketing engagement solutions.

“As the social launch partner of the SAP hybris Marketing solution, Sprinklr will leverage its industry-leading social platform to bring innovation to market at scale and at an even faster rate for our joint customers,” said Carlos Dominguez, president and COO of Sprinklr. “The integration of our platform will ensure every experience – from desktop to mobile – is unified to help enterprise brands better manage customer experiences at every touch point.”

The SAP hybris Marketing solution delivers powerful customer data management and marketing applications to customers globally. As hyrbis’s social launch partner, Sprinklr will integrate with the SAP hybris Marketing platform to enable social experience management to hybris customers around the world, delivering deeper customer engagement and additional revenue opportunities. In addition, with Sprinklr, hybris customers will be able to utilize real-time data analysis to continuously update unified customer profiles, improve business intelligence, and predict future commerce activities.

“We selected best-in-class solutions for inclusion in the SAP hybris Marketing platform that could enhance customer engagement and commerce,” noted Patrick Finn, Senior Vice President of Global Channel and Partnerships, hybris and SAP CEC. “Sprinklr is a worldwide leader in social media experience management, and the SAP hybris Marketing suite is a solution for the C-suite; together we now have a stronger customer-facing solution stack for global enterprise brands.”

Developed on an open platform with an open partner ecosystem, the SAP hybris Marketing suite is available today to deploy on cloud or on premise environment. For more information about the SAP hybris Marketing suite, visit hybris.com/en/marketing.

About Sprinklr
Sprinklr is the most complete enterprise social media management technology in the world, purpose-built for large companies to drive business outcomes and manage customer experiences across all touch points. Called "the most powerful technology in the market" by Forrester Research, Sprinklr's fully integrated social experience management software powers more than four billion social connections across 77 countries. Headquartered in New York City with almost 600 employees globally, Sprinklr is revolutionizing customer engagement for more than 750 of Fortune’s top enterprise brands, including IHG, Intel, Microsoft, Samsung, and Virgin America, and partners like Deloitte, Accenture, R/GA, Golin, and AKQA. For more information, visit sprinklr.com or tweet us at @sprinklr.

About SAP hybris Marketing
SAP hybris Marketing supports a new set of marketing solutions and partnerships available from the hybris Extend online integration marketplace. The solutions, developed in close collaboration with industry leaders, include pre-built integrations to ensure faster time-to-value and higher quality in deploying with the SAP hybris Marketing solution. SAP hybris Marketing uses big data analytics in real-time to surface contextual insights that enhance each link in the marketing value chain. The platform allows companies to build up a 360 degree view of the customer across every channel and constantly enrich it from internal and external data sources; it enables predictive modeling – based on activity, sentiment, profile, lifetime value – allowing for more precise targeting and it segments customers using Big Data analytics, tailoring messages to them in order to deliver the best possible customer experience.

About hybris
hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, hybris has helped some of the world’s leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris Commerce Suite and hybris Marketing sit right at the heart of SAP’s customer engagement and commerce (CEC) suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit hybris.com.

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