GuestCentric joins 2015 Advisory Board of the Boutique and Lifestyle Lodging Association (BLLA)

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Filipe Machaz, VP of Global Business Development of GuestCentric, will represent the company on BLLA’s Advisory Board

GuestCentric, the leading provider of cloud-based digital marketing software for hotels, is pleased to announce that Filipe Machaz, VP of Global Business Development at the company, was appointed for the 2015 Advisory Board of the Boutique and Lifestyle Lodging Association (BLLA).

“BLLA is a leader organization that levels the playing field for the independent boutique & lifestyles properties / small brands and we are delighted to be part of this community”, said Machaz, VP of Global Business Development of GuestCentric. “The association is a great source for hoteliers worldwide to get to know the best practices and new trends on the boutique and lifestyle segment and a great place for developing collaborations and partnerships within the industry”.

The BLLA is the first association created to unite and raise awareness of the world’s independent boutique & lifestyles properties, small brands, collections and the suppliers that sustain them. The association brings together an international team of highly experienced representatives from association property members, supplier and vendor companies, and recognized industry experts to help guide BLLA members through educational events and build a sustained community that exchanges ideas and has common goals.

“GuestCentric has been a valuable member of BLLA over the years and we are pleased to add Filipe to our board”, said Frances Kiradjian, CEO and Founder of BLLA. “Our mission is to help independent boutique and lifestyle hotels successfully compete with major hotels and our technology members like GuestCentric helps to expand their knowledge-base on hotel digital marketing, combining it with BLLA’s best practices. This will definitely enable our members to empower their brands online and capitalize on new trends that travelers search for”.

The Advisory Board got together for the first time this year on January 27th during the ALIS Conference and prior to BLLA’s Executive Women’s Forum held on January 28th in downtown Los Angeles. The board’s primary objectives are to strengthen and expand benefits offered to members, build upon the association's knowledge library, increase the association's internal resources, expand membership and promote the boutique and lifestyle lodging industry as a specific sector of hospitality.

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers and on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux. For more information, please visit

About the Boutique & Lifestyle Lodging Association (BLLA)

The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world's independent boutique and lifestyle hotels and small brands. This organization was created to be the unifying voice of this distinctive subset within the hospitality industry. BLLA's goal is to unite the world's collection of independent boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information or to become a member, visit To attend a BLLA conference, visit

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