Hedgeable Challenges Wall Street With Cat Food Campaign

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Leading digital wealth manager launches #stopeatingcatfood campaign, challenging Wall Street’s treatment of ordinary Americans, raising awareness, & donating cat food.

Hedgeable has started a support group for cat food addicts
The top 3% of Americans now have twice as much wealth as the bottom 90% combined, and the gap has widened since the financial crisis. The reliance on lower quality financial products (aka cat food) is the cause, and Wall Street is the culprit.

Hedgeable -- a digital wealth manager offering a robust platform to all Americans regardless of net-worth, announces its #stopeatingcatfood campaign. The #stopeatingcatfood movement is the start of a backlash against the marginalization of tens of millions of Americans via mass produced, low quality, and watered down products, solely based on their lower net-worth. Hedgeable looks to change this unfair trend, using cat food as a metaphor for the inequality perpetrated by Wall Street and the financial industry at large.

“Financial inequality is a serious problem. The top 3% of Americans now have twice as much wealth as the bottom 90% combined, and the gap has widened since the financial crisis. The reliance on lower quality financial products (aka cat food) is the cause, and the financial industry is the culprit. We have decided to throw our weight behind a campaign to end this problem in a fun way, by building awareness, creating a support group, and donating 999 cans of cat food to NYC-based cat shelters in clients’ names,” says Hedgeable CEO & Co-Founder Mike Kane.

#stopeatingcatfood Details

  • “Fat Cat Brand” cat food started by Hedgeable and distributed nationwide
  • Stopeatingcatfood.com website and #stopeatingcatfood hashtag produced
  • Cat Food Addiction Anonymous (CFAA) support group started
  • 999 cans of cat food donated to three local NYC cat shelters on behalf of those afflicted - Animal Haven, ASPCA, and Mayors Alliance For NYC’s Animals

“It is time Americans stand up to the financial industry and insist that higher quality investment products be given to those who are not wealthy. We know the #stopeatingcatfood campaign will be the start of a viral movement among consumers to demand equal treatment,” says Hedgeable CEO & Co-Founder Mike Kane.

About Hedgeable

Hedgeable democratizes sophisticated asset management. The firm was founded by top professionals from the most successful asset management firms in the world, in response to the $4.6 Trillion lost by long-term investors during the Financial Crisis because of the cat food served to them by the industry. For more information about the #stopeatingcatfood campaign, please view our video.

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Teena Touch
@Hedgeable
since: 07/2009
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