Technology Enables Personal Snugs on Valentine’s Day

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Media company Oddcast teams up with Snuggle® to create a unique online brand experience for Valentine’s Day.

The Snuggle Bear has long come to epitomize softness and, well… snuggliness. This Valentine’s Day the Snuggle brand will be projecting this image into the cloud. The internet cloud that is. Using Oddcast technology that has powered some of the most successful viral marketing campaigns ever, the iconic bear will now become a messenger of love.

With a cross platform web app, anyone can easily personalize a Snuggle Bear video message. The personalized video is created by injecting audio and text and mixing it up with the animated bear. The experience works on any desktop or mobile device.

Oddcast has been developing media personalization technology for years with cutting edge first-of-kind solutions for social marketing, including: face replacement in videos, mixing people’s audio into songs, generating talking 3D heads from a snapshot, face morphing and much more. By identifying a precise object in the video and tracking its orientation and scale over time Oddcast is able to inject faces, or anything else for that matter, into the video.

“One of the challenges with an online campaign like this one, is creating each person’s unique video in real time. People’s attention span is limited, and once you’ve captured their attention you need to deliver right away,” says Gil Sideman, CEO of Oddcast. “To do that, we’ve focused on optimizing the technology, and have put up a scalable server farm to handle any load.”

Oddcast technology powered some of the world’s best known online marketing campaigns, including “Avatarize” to promote James Cameron’s movie, “Babymail” with Etrade’s iconic talking babies, and “ElfYourself” which Oddcast has been behind for the past three seasons. During the recent holiday season nearly 200 Million elves were generated in less than 8 weeks according to Sideman.

About Oddcast
Since 1999, Oddcast has pioneered some of the Web's most successful viral marketing applications (showcase). For marketers, ad agencies, and brands, Oddcast provides unique media technologies and an end-to-end service producing and hosting innovative web and mobile applications. Hundreds of leading agencies have worked with Oddcast to create breakthrough social and participation media campaigns, designed to target and engage their audience.

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