Industry players will increasingly add customization options to their products and services, targeting consumers' specific tastes and locations.
(PRWEB) February 12, 2015
The Online Greeting Card Sales industry has slowly expanded over the past five years as businesses and consumers shift toward online shopping. An increasing number of broadband internet connections has helped facilitate access to online greeting card retailers, as has the growing number of consumers who use mobile devices with internet capabilities. Additionally, the industry provides consumers with convenient and often more affordable alternatives to brick-and-mortar greeting card retailers.
According to IBISWorld Industry Analyst Melissa Imbruglia, “Consumers often turn to the online market in search of lower-priced greeting cards in bulk, or a company that will personalize greeting cards with text and images. Therefore, demand for this industry comes from both consumers on a budget and consumers with more disposable income.” In general, industry revenue is supported by higher consumer spending and per capita disposable income, which drive sales of premium cards. In 2015, industry revenue is forecast to decline marginally. Many families, companies and organizations have continued to purchase greeting and holiday cards online, but the e-cards market has suffered. The majority of future growth will come from consumers who value printed cards with premium, decorative designs that are sold at higher prices.
During the next five years, growing consumer preference for online shopping will continue to drive industry expansion. “Rising internet access will enable more consumers to buy greeting cards online, and industry marketing will attract consumers through social media and mobile applications,” says Imbruglia. “Industry players will increasingly add customization options to their products and services, targeting consumers' specific tastes and locations.” During the next few years, rising disposable income and advertising expenditure are also forecast to support industry revenue, which is projected to continue its growth through 2020.
For more information, visit IBISWorld’s Online Greeting Card Sales in the US industry report page.
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IBISWorld industry Report Key Topics
This industry sells greeting cards and e-cards online. This industry includes sales from all channels that sell physical and electronic greeting cards. The industry excludes brick-and-mortar sales of greeting cards.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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