My session will show how to identify what a prospect is looking for in a product and how to persuade her to buy. We’ll examine how to overcome decision reluctance and close the sale. We’ll review how to build customer loyalty and ensure repeat purchasing.
Chicago, IL (PRWEB) February 12, 2015
Marti Barletta, the world’s foremost authority on marketing to women, will draw from her latest book, Selling to Women: Face-to-Face With Today’s Big Spenders to give brand marketing and ad agency execs a concise road map to prospecting, selling and keeping women as loyal customers at the 11th annual M2W® – Marketing to Women Conference, http://www.m2w.biz, April 21 & 22, 2015, Chicago Cultural Center. M2W® is designed to teach marketers and agencies how to build more business with women who control 85% of all consumer spending.
“My session will show marketers how to reach and get the attention of top female consumers,” Barletta explained. “We’ll follow through with relationship building activities and discover how to identify what a prospect is looking for in a product and how to persuade her to buy. We’ll examine how to overcome decision reluctance and close the sale. Finally, we’ll review how to build long lasting customer loyalty and ensure on-going repeat purchasing.”
Barletta, who the Huffington Post has called, “the High Priestess of Marketing to Women” is the recognized authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century. She has been widely quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Her books, including Marketing to Women and Prime Time Women, have been translated into 19 languages.
“Marti really is the go-to authority on marketing to women,“ according to Nan McCann, M2W® producer. “She is expert on the differences in the ways men and women view the world and how that affects the way they make purchase decisions. Audiences just love her dynamic style, her passion and her encyclopedic command of the topic of marketing to women. I’m sure everyone at M2W® will enjoy the latest Marti Barletta presentation on affluent women.”
“M2W® will also include over 30 other speakers teaching brand marketing execs and their agencies how to improve their marketing and marketing communications to women,” McCann added. “Women are today’s power consumers. They account for $7 trillion of annual spending in the US, and over $20 trillion globally. More than ever before, here and in markets worldwide, women mean business.”
“M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. The audience typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, L’Oreal, ConAgra and Whirlpool. They attend,” McCann said, “because they recognize the brand-critical importance of engaging women.”
For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x13. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME® http://www.pme-events.com is a sales and marketing agency with a special emphasis on events.