New Book Teaches Companies to Ask "Why" Before "How"

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Business expert Holly Duckworth helps associations co-create powerful changes from within

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Understanding why an association does what it does must come first. Only then can true change occur leading to powerful changes.

TED talk legend Simon Sinek once said, “people don’t by what you do, they buy why you do it.” All too often businesses lack a clear vision or the proper communication to help employees and clients understand the “why” of their association, which is a big factor in the high rate of business failures.

Here to help those struggling businesses is Holly Duckworth, CAE, CMP an expert in “why.” She is the CEO of Leadership Solutions International and has turned her more than 10 years of experience into new guide, “Ctrl+Alt+Believe: Reboot Your Association for Success.”

“Most business books and consultants focus solely on how to fix a business,” Duckworth said. “Understanding why an association does what it does must come first. Only then can true change occur leading to powerful new possibilities”

Duckworth does not simply come in and tell a company why they exist or what they need to do next, but works closely with executives, CEOs, board members and managers to nurture a co-creative relationship allowing for shared visions and missions to come to the surface.

“Ctrl+Alt+believe” helps those same senior staff members start the conversation for change. The book will point businesses towards discovering what is holding them back, finding alternate solutions to current problems and create a new belief system for individuals and the company as a whole.

All these factors will lead to attracting and inspiring a unified, dedicated staff while helping the entire company envision and affirm a new sense of success that can bring about powerful change.

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“Ctrl+Alt+Believe: Reboot Your Association for Success”
By: Holly Duckworth, CAE, CMP
SC-ISBN: 978-1-5043-2523-3
SC-Retail price: $16.99
Available at, and

About the author
Holly Duckworth has a bachelor’s degree in business management and is currently the CEO of Leadership Solutions International. She is a Certified Association Executive, Certified Meeting Professional and Certified Body Language Expert. Duckworth works across the globe consulting, writing and speaking on leadership, strategy and spirituality in organizations.


EDITORS: For review copies or interview requests, contact:
Spencer Hotz | 317.602.7137| shotz(at)bohlsengroup(dot)com
(When requesting a review copy, please provide street address.)

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Spencer Hotz
Bohlsen Group
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Spencer Hotz