Marrying call data with SEM click-based metrics in one cohesive dashboard helps drive home the value of online-driven call activity.
TORONTO (PRWEB) February 12, 2015
Leading call analytics and attribution technology provider Telmetrics today announced an integration with DoubleClick that enables Telmetrics to push paid search call response data directly to the DoubleClick bid management platform for a more holistic view of online-offline lead generation results.
The integration extends Telmetrics’ suite of call attribution products and collaborations with leading bid management solutions. Telmetrics’ clients can now seamlessly integrate their offline call activity into the DoubleClick Search campaign manager to provide a more complete picture of overall online campaign performance. Incorporating call conversions enables ad providers to see the full campaign optimization opportunity.
“Marrying call data with SEM click-based metrics in one cohesive dashboard helps drive home the value of online-driven call activity,” said Bill Dinan, president of Telmetrics. “As calls are a key lead generation metric for paid search, attributing calls in the bid management platform helps advertisers optimize their ad buys and enable full cross-channel attribution.
With the Telmetrics-DoubleClick Search integration, search agencies and solution providers can quickly identify campaigns yielding higher call volumes and easily view offline and online lead generation activity in a single location. Agencies and providers can now track unanswered and answered calls for insight into the operational impacts on campaign performance, and use customized call match periods (timing in which a call is tied to a session) for enhanced conversion definition.
“This integration is all about helping digital marketers leverage call attribution insights for increased lead generation and optimization,” added Dinan.
About Telmetrics, Inc.
Telmetrics is a leading call analytics and attribution technology company that powers digital marketers’ use of calls as a cross-media advertising performance metric. Telmetrics delivers scalable and quality call attribution innovations that reveal the offline lead generation impact of direct response ad programs. As a proven, global technology partner, Telmetrics helps digital publishers, agencies and the leading local, mobile and vertical search providers leverage calls within their ad performance and monetization models for the millions of SMBs and national franchises they serve. For more information, please visit http://www.Telmetrics.com.
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