Utrip PRO Delivers Higher Engagement and Longer Planned Stays for the Dallas Convention & Visitors Bureau

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Visit Dallas users who used the new technology increased planned trip length by 71%

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Research shows that travelers who engage with the Utrip planner spend more time on our site and ultimately book longer trips to Dallas. We’re thrilled with the results!

Utrip, a free travel planning platform that creates personalized itineraries in minutes, today released case study results of its partnership with the Dallas Convention & Visitors Bureau. The Utrip PRO technology was launched on the VisitDallas.com site on Sept. 9, 2014. The platform enables visitors to quickly create personalized Dallas itineraries, book lodging and share their trips with family and friends.

To measure the impact of the Utrip PRO trip planner on the VisitDallas.com site, two different evaluations were completed. The case study compared engagement levels of the Utrip platform against the previous VisitDallas.com trip planner, and a separate analysis compared the results of VisitDallas.com site visitors who engaged with the Utrip platform versus those who didn’t use the trip planner.

In every category, the Utrip PRO technology delivered superior results. In comparing the Utrip planner to the previous trip planner, usage increased by 227%, page views increased by 1,295% and time on page increased by 173%. In reviewing the behavior of VisitDallas.com visitors who used the Utrip planner versus visitors who didn’t, time on page increased by 29%, page views increased by 141%, bounce rates declined by 46% and planned trip length increased by 71%.

“The numbers are phenomenal,” said Frank J. Librio, Vice President of Communications at the Dallas Convention & Visitors Bureau. “Research shows that travelers who engage with the Utrip planner spend more time on our site and ultimately book longer trips to Dallas. We’re thrilled with the results!”

The Dallas Convention & Visitors Bureau is known for its groundbreaking approach to destination marketing. It launched its award-winning BIG brand campaign in 2013, which is credited with increasing its site traffic by 60%.

“We are very proud to be working with the Dallas Convention & Visitors Bureau, known for their innovative approach to marketing. They were Utrip PRO’s launch customer, and we are excited about the excellent results our technology has delivered on the VisitDallas.com site,” said Gilad Berenstein, CEO and founder of Utrip. “We look forward to even more travelers using the platform as they discover how easy it is to create a perfect, personalized trip to Dallas.”

The Utrip PRO platform allows destination marketing organizations and hospitality groups to offer personalized travel planning on their sites. The platform uses a traveler’s interests, preferences and budget to create complete, personalized itineraries including activities and restaurant recommendations. The system also engages local area experts who design Featured Trips to showcase their favorite venues in their city.

About Visit Dallas
The Dallas Convention & Visitors Bureau’s goal is to market Dallas as the ideal convention and visitor destination to the regional, national and international marketplace and to favorably impact the Dallas economy through meetings and tourism. The Dallas metro area is the leading business and financial center in the Southwest, offering visitors an unparalleled array of amenities such as more than 75,000 hotel rooms, flexible meeting space, moderate climate, service-oriented staff, and a central location with two major airports with more domestic nonstop flights than any other U.S. city. As the ninth-largest U.S. city, and part of the fourth-largest metropolitan area in the nation, Dallas provides the best shopping in the Southwest and the largest urban arts district in the nation, with five cultural venues designed by Pritzker Prize-winning architects. The Dallas metropolitan area is the top visitor destination in Texas and the only in the Southwest to host teams representing five major professional sports leagues.

About Utrip
Utrip is a free travel planning platform that brings together the best in artificial intelligence and human experience, making it easy for travelers to create their perfect trip. Founded in Seattle in 2012, Utrip’s predictive technology works on a vast travel database that has been curated by local experts. Once a traveler indicates their interests and budget, Utrip’s algorithm sorts through millions of combinations of must-see sites, activities, and restaurants recommendations to deliver personalized itineraries—in minutes. Travelers may then book lodging and share their itineraries with friends.

Utrip PRO, the white-labeled version, allows businesses such as DMOs, and hospitality groups to offer personalized travel planning on their sites. Utrip’s companion mobile app provides access to itineraries, directions and personalized recommendations on the go. To learn more about Utrip or to plan your next adventure, visit utrip.com

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