The Promotion Optimization Institute Announces 2015 Conference Lineup including “POI Global Optimization Summit” in Geneva, Switzerland

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POI Summits bring together leading marketing and merchandising experts from Global 1000 companies.

POI Spring 2015

Attendees will not only benefit from the proceedings with clear takeaways for ROI, but will network with their peers around the most current practices, research, proven strategies and actionable advice.

The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, today announced the institute’s 2015 conference schedule including the first POI conferences of the year: “Collaborative Marketing to Execute at the Rate of Change” in Chicago, Illinois from April 12, 2015 through April 14, 2015 and the inaugural “POI Global Promotion Optimization Summit” in Geneva, Switzerland from May 12, 2015 through May 13, 2015. Early registration is now available with discounted pricing at POI Event Registration. Presenters and Sponsors at POI Geneva include: Coca-Cola, Nielsen, Dr. Oetker, Exceedra, Unilever, Accenture, Premier Foods, Sequoya, and more

“Today’s leading companies are beginning to understand the components of successful promotion collaboration. At the POI Summits, we bring these retailer and CPG manufacturer leaders together around the critical sales, marketing, and merchandising collaborative skills to create and optimize promotional plans, assortments, and pricing that drives brand, category, store sales and profits,” said Michael Kantor, CEO of the POI. “Our summits are the best attended events geared toward executives charged with pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty or promotions. Attendees will not only benefit from the proceedings with clear takeaways for ROI, but will network with their peers around the most current practices, research, proven strategies and actionable advice.”

Attendees will leave the 2015 POI summits knowing:
1. How to achieve greater promotional outcomes through improved collaborative capabilities.
2. Mobile strategies to reach shoppers with targeted offers where they want to be reached.
3. A clear understanding of how Trade Promotion Optimization and Predictive Analytics drives trading partner results.
4. Effective pricing/promotion strategies refined through better use of data in-store or online.
5. How to integrate mobile marketing into your promotional results and shopper loyalty.
6. To what extent a shared responsibility on retail execution improves mutual results.
7. How trading partners can get started with Joint Business Planning strategies and the benefits of execution.
8. How the Certified Collaborative Marketer builds skills and results across teams.

CCM Certification and Fall 2015 Collaborative Promotion Optimization Summit
In addition, the POI will also be holding their next POI CCM Orientation June 10, 2015 through June 11, 2015 at Saint Joseph’s University. The CCM credential, the Retail/CPG industry’s only advanced professional certification in trading partner collaboration created by the POI in partnership with Dr. John L. Stanton at Saint Joseph’s University, is designed specifically for retail and consumer goods’ sales, marketing, and merchandising professionals and their organizations interested in manufacturer and retailer inter-organizational collaborative objectives in predictive planning, executing, analysis, pricing and promotion, leadership, and decision support.

The POI Fall 2015 Collaborative Promotion Optimization Summit will be held November 4-6, 2015 at the Westin Galleria in Dallas, Texas. More information about the summit will be available shortly. Proceedings from the 2014 POI Collaborative Promotion Optimization & Continuous Improvement Summit are available at http://poinstitute.com/about/resources/.

Registration
Registration for “Collaborative Marketing to Execute at the Rate of Change” in Chicago from April 12 through April 14, 2015 and for “POI Global Promotion Optimization Summit” in Geneva from May 12 through May 13, 2015 is available at POI Event Registration.

About the Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of the POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM) curriculum and certification, industry leadership events, and the Promotional Collaborative Capability Matrix (PCCM). POI aims to instill a financial and metrics-based discipline not typically found with other trade groups.

The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. POI is based in West Nyack, New York. To learn more about the POI, including how to participate in research, how to register to attend or sponsor events, and how to engage with leaders on the CCM, visit http://www.poinstitute.com/ or email mkantor(at)poinstitute(dot)com.

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Theresa Smith
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