With these new features we’ve again increased the ability of marketers to forensically examine, analyze and understand the digital customer experience of their own audience, and therefore to know how they can continually optimize it.
London, UK (PRWEB) February 13, 2015
Decibel Insight, the customer experience analytics company, has unveiled its latest set of updates and new features designed to help organisations understand and adapt to the behavior of their website visitors.
The latest version of Decibel Insight includes a rebuilt user dashboard, brand new form-analytics module, and much-anticipated integration with Google Analytics. These updates, combined with industry leading customer experience centric tools, provide users with a more robust ability to strategically improve website performance and conversion through the eyes of a customer.
Applying customer experience analytics to websites has never been more important. A recent report from Econsultancy and Adobe showed customer experience (CX) is regarded by marketers as the single most exciting opportunity available to them in 2015. According to the same report, “more than three-quarters of company respondents are attempting to differentiate through CX”.
Speaking at the launch of the latest version of the software, Chief Technology Officer Timothy de Paris explained that the recent updates make Decibel Insight an essential tool for marketers who seek to deliver exceptional customer experiences through their website.
“We continue to hear about the importance attached to customer experience through reports in the media, and the feedback of our own users. With these new features we’ve again increased the ability of marketers to forensically examine, analyze and understand the digital customer experience of their own audience, and therefore to know how they can continually optimize it.”
About Decibel Insight
Decibel Insight is behavioral analytics technology designed for digital marketers and web analysts to accurately investigate how visitors interact with websites. It tracks and records what website visitors see and what they do, enabling marketers and web analysts to forensically examine their behavior and use that insight to improve the on-site customer experience.
It was born as an idea to help Decibel’s clients (spun out of a digital website agency) and then grew into something bigger when the UK government backed Decibel to develop their technologies further. It launched at the end of Q1 2014 after three years of development and beta testing, and is now the most advanced product of its kind globally, surpassing its competitors and used in over 50 countries.
Source - Econsultancy Quarterly Digital Intelligence Briefing Digital Trends 2015