The study concluded that there are specific patterns and student needs unique to private higher educational institutions in the UK.
London, England (PRWEB UK) 16 February 2015
London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released its latest whitepaper titled Why Students Choose to Study at Privately Funded Higher Educational Institutions in the UK.
The study by Dr. Kawshalya, Chief Commercial Officer of London School of Marketing and Dr. Penny Hood, Director of Hood International Consultants, was carried out from January 2009 to October 2014, with more than 12,700 students taking part in the research. Supported by Anglia Ruskin University and funded by London School of Marketing, the study concluded that there are specific patterns and student needs unique to private higher educational institutions in the UK.
"The primary objective of the study was to determine whether private higher education providers in the UK meet student expectations," the whitepaper stated. "In order to achieve these primary objectives, the research identified two secondary objectives, which were to determine the following: what areas of service quality are most important to students when choosing to study at a private college in the UK; and did their chosen private college meet their expectations in all of these areas?"
This downloadable whitepaper joins a host of other valuable resources freely available to existing and prospective students of London School of Marketing. For the full results of the study, please click here.
London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.