Vertic creates social selling initiative for Microsoft Dynamics

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Tool helps potential customers assess their social selling abilities

“This is a great example of Microsoft’s overall desire to shift their marketing style,”

Vertic, a leading global digital ad agency, announces today the release of a social selling assessment tool for the Microsoft Dynamics team. The agency has been appointed by Microsoft to create industry relevant, valued-added digital experiences for their customers.

The tool, which can be found at http://winning.dynamics.com, uses the LinkedIn API to allow sales professionals to assess how well their company is using social selling techniques. Users can then compare their company to the industry average, learn tips and tricks to improve their social selling skills and ultimately learn more about Microsoft Dynamics sales capabilities. Individuals can also test their Social Sales IQ and then challenge other individuals in their organization to see how they rank.

“This is a great example of Microsoft’s overall desire to shift their marketing style,” says Sebastian Jespersen CEO of Vertic. “Rather than talk about the product and, in particular, discuss IT-based features with an IT audience, as was a past marketing standard- this showcases the need for marketers to connect with their business audiences on a more emotional level and with relevancy to their everyday tasks. This is an impressive way of driving long term top-of-mind consideration, which ultimately leads to demand.”

Supported by a blog post announcement, LinkedIn advertising campaign and strategic promotion across the Dynamics.com website, Vertic has also been tasked to localize the tool and create other versions for field sellers and partners.

About Vertic:

Vertic is a global independent digital ad agency with award-winning solutions based on the unique ability to blend the core competencies of strategy, story-telling, creativity, interaction-design, and in-depth understanding of content creation with the pursuit of tangible business results. Vertic’s mission is to help industry leaders apply interactive solutions to build their brands and create great customer experiences across the entire digital channel. The agency’s passion is creating 360 multi-channel solutions that generate demand for our client’s brand.

Vertic is one of a select few agencies on LinkedIn’s exclusive Certified Developer Program (CDP). The CDP program is limited in membership and prospective partners are evaluated based on criteria including global reach and scale, strategic media agency alliances, and best-in-class expertise with custom API development.

Founded in 2002, Vertic has offices in Copenhagen, New York, Seattle and Singapore. Please visit http://www.vertic.com.

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Steven Lamensdorf
Vertic
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