NYC Commercial Movers, The Advance Group, Launch New Mobile-Friendly Website

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Leading tri-state commercial movers, The Advance Group, announce the launch of their new responsive-design website. The site features a full redesign for cross-platform optimality and conforms to the latest web standards.

“We wanted to design a vibrant, clean, and seamless reflection of the Advance Group brand and its broad-reaching resources” said Lisa Mirabile, President of Vertigo Media Group.

On February 13, 2015, The Advance Group, leading commercial movers for the New York metropolitan area, announces the launch of their new website.

Designed by the award-winning Long Island creative agency Vertigo Media Group, the new website at features greatly expanded content and a ground-up redesign optimized for mobile devices.

“We wanted to design a vibrant, clean, and seamless reflection of the Advance Group brand and its broad-reaching resources” said Lisa Mirabile, President of Vertigo Media Group. “We feel the redesign is appropriate for a company with their sterling reputation.”

Accessibility-First Design

The new website is mobile-friendly, featuring fully responsive design in line with the latest web standards. The site’s content, new and old, has been organized with user experience in mind; the site’s navigation provides quick and direct information about The Advance Group’s many internal resources.

Jim Molloy, IT Director for The Advance Group, said the company worked closely with Vertigo to rethink the website from scratch. The company wanted to “ensure that the new site would be fresh, information-dense, user friendly and offer a great experience for mobile users,” said Jim Molloy, Jr., IT Director for The Advance Group. “We think we hit the nail on the head by maximizing accessibility for any corporate audience.”

Pictures Speak Louder Than Words

To secure the scenic long-exposure photography featured throughout the new site, Vertigo collaborated with a New York City photography studio to get shots of The Advance Group’s trucks on their routes around New York.

“The photography really gives the site a fresh look that captures the agile, can-do spirit that the company embodies. The photos are complemented by a Retina-ready site design, so the visuals look fantastic on everything from Apple displays and other high-res monitors all the way down to small mobile devices,” said Fred Pesce, Creative Director for Vertigo Media Group.

Expanded Content

The company’s services descriptions have been “greatly expanded” in order to “let clients understand just where our strengths lie,” said Anthony Parziale, Executive VP of Sales & Marketing for The Advance Group. The revamped copy highlights the company’s several specialty services, including school, library, laboratory and hospital moves, and the all-important last mile logistics. The About section includes some fresh case studies about high-profile commercial moving challenges the company has faced and conquered.

The website also includes an expanded company history that highlights the Advance Group’s international future: the company recently joined the global moving network, Office Moving Alliance, LLC. The network provides its members the resources to perform relocations of any size all around the world.

Visitors can also stay informed with the latest news of the company; the News section features the latest announcements and internal stories from Advance Group staff. The new site also allows users to easily share media and pages that interest them with others across Facebook, Twitter and LinkedIn.

About The Advance Group:

New York’s trusted choice for start-to-finish commercial relocation and logistics, The Advance Group is the largest and most experienced corporate moving solutions provider in the metropolitan area. Formed from leading businesses in the commercial moving, office furniture installation, distribution, storage, document management, and employee relocation fields, The Advance Group boasts over 40 years of broad-based experience, national and international connections for complex moves, the largest talent pool and most experienced management-level team in the industry, and a centralized management operation that, together, provide a seamless, cost-effective, and highly coordinated response to your most challenging projects.

Sophisticated clients with increasingly complex relocation projects will appreciate the high standards, rigid performance requirements, and budget sensitivity that are part of The Advance Group process.

About Vertigo Media Group:

Vertigo Media Group is an award winning full-service marketing firm that helps businesses of all types get an effective perspective on their brand. For over 10 years, Vertigo’s boutique style has allowed the company to forge close relationships with clients in multiple vertical markets to discover the best marketing opportunities that not only translates into pretty pictures, but a solid return on investment. Whether you are looking to market a consumer product, service, or exist in the business-to-business space; Vertigo can deliver results with a wide breadth of marketing services.

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Anthony Parziale
The Advance Group
+1 5168825030 Ext: 2717
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