Anyone with a responsibility for promoting a business and/or a website...needs resources so they can understand and implement these tactics. The goal of the Mojo Academy is to provide them those resources.
Charlottesville, Va (PRWEB) February 13, 2015
Full-service digital marketing agency Marketing Mojo has announced the launch of the Mojo Academy, providing in-depth digital marketing training courses. The courses, offered through online learning marketplace Udemy, will help anyone interested in marketing their businesses online to obtain a better understanding of a variety of digital marketing topics, including analytics, search engine optimization (SEO), online advertising, and more.
"As marketers, we understand that the digital marketing landscape changes constantly, and many people we speak to find it challenging to keep up with all the changes," said Janet Driscoll Miller, President and CEO of Marketing Mojo. "Anyone with a responsibility for promoting a business and/or a website – whether they're in-house marketers, small business owners, or bloggers – needs resources so they can understand and implement these tactics. The goal of the Mojo Academy is to provide them those resources and guide them through everything they need to know to get started."
Marketing Mojo staff members, who have expertise in various areas of digital marketing, teach the courses. They also have expertise in different industries and sectors – such as business-to-business (B2B) marketing and e-commerce.
Miller teaches the first course in the Mojo Academy, Setting Up Google Analytics the Right Way for Beginners. The course shows students how to get started with using Google Analytics to track data from their websites.
"Many times our clients either don't have Google Analytics set up for their websites, or they don't have it set up correctly," said Miller. "This is a frequent challenge and a major missed opportunity for them in terms of tracking the data needed to make crucial marketing decisions. This is why we created this course – to show marketers how to set up Google Analytics the right way so they can obtain those valuable data insights."
Are there more courses in the works for the Mojo Academy?
"Yes, we’re developing more courses for the Mojo Academy in the coming months," said Kari Rippetoe, Director of Content and Marketing Services at Marketing Mojo. "The courses will not only address different digital marketing topics, but will also cover more intermediate and advanced-level strategies."
Students may take the courses in their own time, as well as ask the instructor questions through Udemy's discussion areas. Students may also offer feedback about the course through Marketing Mojo's course survey.
"The quality of the courses for our students is of the utmost importance to us," said Rippetoe. "So we definitely want to know what they think of each course so we can continue to improve the training experience for them."
Setting Up Google Analytics the Right Way for Beginners costs $29 for a 55-minute course.
About Marketing Mojo
Marketing Mojo is a full-service, data-driven online marketing and demand generation agency. Originally founded in 2005 as Search Mojo, Marketing Mojo has evolved its core services to adapt to the ever-changing needs and challenges of marketers – helping them to achieve their online marketing goals through search marketing, paid media, content marketing and marketing automation. With experience in a wide range of digital marketing disciplines, the Marketing Mojo team uses the latest information and techniques to help companies maximize the sales funnel and get the highest quality results based on their goals. For more information, visit Marketing Mojo at marketing-mojo.com or read the Marketing Mojo blog at marketing-mojo.com/blog.