In Theaters Today: Old Fashioned

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Skoche Films Releases This Year's Wholesome Valentine's Romance

WHAT    
'Old Fashioned'—a surprisingly contemporary romantic drama where chivalry makes a comeback, and asks the timely question: Can a couple committed to respect make it in today’s hook-up dating scene? All this as FIFTY SHADES OF GREY grabs headlines. Just say no to control and dominance. Real love happens as mutual attraction factors in mutual respect—which 'Old Fashioned' makes both entertaining and uplifting.

WHO    
From writer, director, producer and star Rik Swartzwelder, an award-winning filmmaker in his feature debut. Also staring Elizabeth Ann Roberts (Criminal Minds, Southland, CSI)

WHEN     
'Old Fashioned' opens Valentine’s Weekend 2015

SYNOPSIS
A romantic-drama, Old Fashioned centers on Clay Walsh, a former frat boy who gives up his reckless carousing and now runs an antique shop in a small Midwestern college town. There, he has become notorious for his lofty and outdated theories on love and romance as well as for his devout belief in God. When Amber Hewson, a free-spirited young woman with a restless soul, drifts into the area and rents the apartment above his shop, she finds herself surprisingly drawn to his strong faith and noble ideas, which are new and intriguing to her. And Clay, though he tries to fight and deny it, simply cannot resist being attracted to her spontaneous and passionate embrace of life. Ultimately, Clay must step out from behind his relational theories and Amber must overcome her own fears and deep wounds as the two of them, together, attempt the impossible: an "old-fashioned" and God-honoring courtship in contemporary America.

MORE STORY IDEAS

Valentine’s Weekend Movie Smack Down: David v. Goliath
'Old Fashioned' grabbed national attention (examples: MTV and Time) when its media
campaign synched with FIFTY SHADES OF GREY’S record-breaking trailer premiere. Now
both movies open Valentine’s weekend with radically different perspectives.

Rumors of Chivalry’s Death Greatly Exaggerated
What if a perfectly modern couple—former frat boy and free-spirited girl—try to get it right? In counterpoint to our “hook-up” culture, writer/director/star Rik Swartzwelder’s film 'Old Fashioned,' asks: What if a 2015 couple tries another set of rules? Answer: A lot of people get angry. Find out more from Rik.

Sex and Dating
Sex on date one is the norm says 55 percent of respondents in Match.com’s annual singles
survey. (That’s 66 percent of men and 44 percent of women. And 55 percent of men say couples should be sexually active at least by the third date.) 'Old Fashioned,' meanwhile, is about dating when the goal is not instant action but long-term love. Rik Swartzwelder wrote, directed and stars in 'Old Fashioned.' Ask him.

PRODUCERS    
Rik Swartzwelder—Skoche Films
Nathan Nazario—Motion Picture Pro Studios
Dave DeBorde
Nini Hadjis

DISTRIBUTOR    
Freestyle Releasing

FEATURED ACTORS
Elizabeth Ann Roberts
Rik Swartzwelder
Dorothy Silver
Tyler Hollinger
LeJon Woods
Nini Hadjis

For interviews, contact: Michael Conrad Michael(at)Lovell-Fairchild(dot)com 214-616-0320

To learn more about 'Old Fashioned,' visit: OldFashionedMovie.com

For updates and breaking news, follow @OldFashionedVow on Twitter or visit the Old Fashioned Movie Facebook page.

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Michael Conrad