Brach’s New Logo has Customers Cheering, Candy Retailers Rushing to Update Inventories

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In the coming months, many Brach's Easter candies will be shipped with their new branding, similar to their old branding, as the old packaging supply is used up. In this report, examines the re-branding of candy favorites like Brach's, the effect on their inventory, and the general customer response to these changes.

Changes to the Brach's candy logo over the last century.

Everyone loves the Brach's update.

After shelling out the cash for a flashy new logo in 2010, Brach’s recently conceded to the wishes of its loyal but disgruntled fans by returning its logo to the original two-tone version. This update returns the brand to the classic look of its 1902 logo, but with a few minor updates that candy consumers are eagerly embracing. For online candy retailer, that means rushing to restock its massive warehouse with new products featuring the updated design. Their Marketing Director, Dr. Evans Boney, summarizes the customer response:

“Everyone loves the Brach’s update. They see something like Brach’s Marshmallow Easter Hunt Eggs on our site and think, ‘Oh, I remember those!’ It’s even more nostalgic for them because the logo is back in its original form. All of the other Brach’s products have gained more visibility, too, but retail stores only carry a few of the biggest sellers. Customers looking for the best selection know they have to look online. That’s where we come in.”

Operating under the modus operandi of “Fresh candy, shipped fast!,” CandyWarehouse has delivered thousands of candy products to customers across the country since 1998, earning their place among the biggest online candy retailers in the nation. They’ve also secured the devotion of some seriously die-hard fans, many of whom visit their website specifically to find brands like Brach’s.

“Brach’s online presence has increased dramatically since the logo change, and that’s great for us. People see those candies and they want to know where they can find them, which leads them right to our site. They can go from reminiscing about the candy they grew up with to ordering a fresh box – or ten – in just a few clicks. And they usually pick up some extras along the way, maybe a few new treats to go along with their old favorites,” Boney said.

Either way, Boney says shoppers hankering for nostalgic candy from any brand, be it big or small, can find what they're looking for at, in stock and ready to ship.

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Evans Boney Inc.
+1 (310) 343-4099 Ext: 119
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