The New Art of Tailored Luxury - Creating Bespoke Perfumes Online

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Innovative startup company MyParfum develops technology to make perfume unique again.

Making your own perfume with MyParfum

Perfume Innovation - Creating custom perfumes online

The new Art of tailored Luxury puts the individual back to focus.

For thousands of years perfume was pure luxury, custom-made for noble men and women by experienced perfumers. Then, at the end of the 19th century, factories began to establish and perfume became a mass product from the shelf. Today, some 100 years later, perfume evolution is about to take the next step, putting the individual back to focus.

Tradition meets Technology

A small German company might be onto something big. The perfume company called “MyParfum” has worked for years with experienced perfumers and software engineers to create an online-tool that lets customers create their own custom perfume. An approved algorithm recommends which ingredients to choose from more than 150 billion possible combinations. Also the perfume bottle can be fully customized with a name, picture or logo. While the young company has more than 90,000 unique customers in Germany already, in the US it is just starting. The innovative fragrance system has been awarded the Global Innovation Award, the Service Innovation Award and the Think Different Innovation Award.

Making your own perfume - How it works

People who want to smell unique go online to http://www.uniquefragrance.com. After choosing one of the five female or male characters, the fragrance engine recommends the appropriate notes. From 50 premium ingredients up to 6 notes can be combined. All perfumes are individually hand-made by experienced perfume artists in the Berlin perfume lab. In each case the fragrance contains head, heart and base note for a long lasting scent experience. A full satisfaction and money-back guarantee is granted. A custom-tailored perfume or cologne is available starting from 49.90 USD and shipped world-wide in just 12-20 days (shipping included starting 70 USD). Also a bespoke perfume test and perfume consultation is available.

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Matti Niebelschutz
@UFragrance
since: 12/2014
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