Unique Venues Has Biggest Sales Leads in 30 Years, Increasing Overall Number by 75% Over the Course of 2014

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Enhanced website content and an improved referral service help results

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We now pre-qualify all the info on each RFP we receive, making sure we get the best info we can from the planner in order to connect them with a venue that will be a good match for their meeting or event.

Numbers are in for 2014, and Unique Venues is celebrating a big victory, reporting its biggest sales leads since the inception of the company thirty years ago. The marketing and membership organization, which connects one-of-a-kind event locations with meeting planners, focused on two key strategies to bring about the results, accounting for a 75% overall increase in leads in 2014.

First was enhancing content on the UniqueVenues.com and UniqueVenues.ca websites, which helped to increase SEO rankings and has further exposed the brand in other online avenues. Second was the expansion of an internal database to now include part-time and specialty planners as well as fine-tuning the company’s referral process.

“We now pre-qualify all the info on each RFP we receive, making sure we get the best info we can from the planner in order to connect them with a venue that will be a good match for their meeting or event,” says Founder Michele Nichols. “Doing so has further leveraged our services and helped us really hone in our service message of connecting non-traditional venues with the organizers who need them.”

The new year also has strong promise. Website traffic to UniqueVenues.com and UniqueVenues.ca had three record days in a row in January, representing an all-time high for the company. Nichols rationalizes it could be a result of the team digging deeper into formerly untapped markets like New Orleans, Dallas, Orlando, Phoenix and Houston: “We are continually looking for ways to improve quality and quantity.”

About Unique Venues
Unique Venues has been the go-to source for non-conventional meeting and event venues, and the planners looking for them, for the past 29 years. The marketing and membership company has grown to be the largest online database in the U.S. and Canada with member venues including colleges and universities, historical and cultural venues, arenas and stadiums, camps and retreat centers, conferences and business centers and other special event venues. Services include free RFP submissions; assisted searches and a quarterly magazine distribution that help planners find the perfect fit every time.

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Michele Nichols
Unique Venues
+1 (814) 254-1310
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