Given his tremendous popularity throughout the globe, the Pope has generated what’s called the ‘Francis effect’ in the faith-based merchandising industry: People are hungry for products in the Pope’s likeness.
Plymouth Meeting, PA (PRWEB) February 13, 2015
Bleacher Creatures, known for its incredibly true-to-life plush figures of star athletes and comic book and super heroes, announced today the creation of a Pope Francis collectible that will be launched at Toy Fair 2015/Booth #4855. The toy represents the first in the company’s brand-new line of plush figures of influential world leaders.
“Given his tremendous popularity throughout the globe, the Pope has generated what’s called the ‘Francis effect’ in the faith-based merchandising industry: People are hungry for products in the Pope’s likeness,” explains Matthew Hoffman, founder and CEO of Bleacher Creatures. “And because this Pope has a particular appeal to the young, our realistic and accessible plush figure will offer the perfect combination of reverence and personal connection.”
The ten-inch doll will feature the Pope in his traditional white robe with a yellow sash and will retail for $19.99. It will be sold on the Bleacher Creatures’ website (http://www.bleachercreatures.com) and at specialty stores nationwide. In addition to Pope Francis, the line will soon include a variety of other well-known world figures, which will be announced at a later date.
“Consumers today are eager for inspiring ways to embrace and interact with famous figures,” adds Hoffman. “Our new line will fill an important void in the toy industry and give customers a chance to put their passion in play with their favorite inspirational figures of both yesterday and today.”
ABOUT BLEACHER CREATURES
Bleacher Creatures is an innovative licensing manufacturer that produces a variety of children’s toys and fan enthusiast products through partnerships with professional sports leagues and entertainment companies. Bleacher Creatures are incredibly true-to-life plush figures of the greatest athletes and entertainment icons, allowing young fans (those who are young at heart) to put their passion in play. Bleacher Creatures' goal: to encourage fun, inspiration and, of course, play among fans of any age.