Hotel Group Sales Challenge Solved with Comprehensive Group Pricing Optimization

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Introducing The Most Powerful Version of Group Pricing Software, GroupREV® from The Rainmaker Group



The Rainmaker Group announced today the introduction of its most powerful version yet of its GroupREV® group pricing software solution to grow and maximize an organization’s total revenue from meetings and events sales. Rainmaker’s GroupREV solution for group sales was first introduced in 2012 and is used by leading hospitality organizations in the US, Caribbean, and Dubai. Multi-year usage experience by its customers and continuous innovation has resulted in group conversion rate improvement of 11.5% or higher and group room revenue lift of over 8%. GroupREV was introduced in 2012 to complement Rainmaker’s GuestREV® solution, creating the first complete pricing and revenue management solution in the hospitality industry for traditional hotels, resorts and casino hotels.

With over 70% of RFPs for events and meetings being awarded to first responders, GroupREV gives hotel sales teams the most effective tool available to be a first responder with intelligent pricing to win the deal and maximize revenue.

The latest version of GroupREV has upgraded functionality to import and leverage relevant meeting space and sales & catering data using proprietary technology. The result is a further reduction in time to generate a complete and superior proposal that will win the business and maximize total revenue.

Rainmaker’s Hospitality Client Summit in March will include best practices education sessions on pricing and revenue management for guest rooms, group sales, and other key topics to help improve financial and operational performance for traditional hotels, resorts and casino hotels.


About Rainmaker
The Rainmaker Group is the market-leading provider of automated revenue management and profit optimization software solutions for the Gaming, Hospitality and Multifamily Housing industries. An innovator and thought leader in the highly specialized revenue optimization field, Rainmaker leverages cutting-edge research in order to bring clients the most sophisticated systems and help them achieve the highest profitability from their assets. Gaming/Hospitality clients include leading organizations such as Atlantis The Palm Dubai, Caesars Entertainment, Kerzner International, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas and many others. Multifamily housing clients include leading REITs such as AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, MAA and more. Rainmaker is a Microsoft Silver Certified Partner headquartered in northern Atlanta, GA, and has for four years running ranked on the Inc. 5000 list among America’s top fastest growing, privately held companies. For more information, visit

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Nancy Nevins, Dir. Marketing

Emily Hayes
DeanHouston Inc.
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