CaterTrax Launches Responsive Website

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Leading by Example: Exceeding Industry Benchmarks for the Most Current and Innovative Practices in Web Development

CaterTrax.com displays easily on multiple devices.

“Our mission for catertrax.com is similar to our mission for building software. We build for the future, not only the present,” said Jed Sherman, Chief Operating Officer for CaterTrax.

CaterTrax, a recognized authority on catering management technology and best practices, announces the launch of their responsive website. This release marks a complete overhaul of the company’s website, last released in 2013, and builds upon technology capable of addressing future needs. The launch comes on the heels of the Rochester-based company celebrating its 10th anniversary of being incorporated.

The goal in building the corporate website was to exceed industry benchmarks for the most current and innovative advanced practices in web development. Over the last few years responsive design has solidified itself as the new standard for web design supported by the fact that mobile device ownership has reached critical mass around the world. Monetate's "Ecommerce Quarterly Report" (EQ2 2014) reflects the tremendous growth of the internet as a tool for business and everyday lives. The report indicates that mobile traffic increased 120% during the past year, overtaking traffic from tablets, which grew by only 35% (desktop traffic, as might be expected, was relatively flat).

Responsive web design ensures that their website will work cross-platform and be browser independent. This was accomplished by focusing on balancing innovative design with quality code that is interoperable across modern browsers devices. It’s no small task. “Our mission for catertrax.com is similar to our mission for building software. We build for the future, not only the present” said Jed Sherman, Chief Operating Officer for CaterTrax.

In the next phase of the company’s software, the TRAX Platform, will be focusing on innovation for meeting the needs of the technology-driven economy. CaterTrax recognizes that their users demand the same ease of use and intuitive experience at their job as they do as a consumer. The future of foodservice industry will force businesses to be better at understanding today’s mobile world and considering mobile consumers and how they use their devices. It’s time for the foodservice industry to adapt to today’s media powerhouse; mobile.

Currently, the TRAX platform enables clients to adjust online menu and prices in real time, fulfill orders, and print kitchen tickets for take-out orders. Hundreds of additional features and configurations are available to meet their unique business needs. CaterTrax is proud to create technology that makes every day easier by reducing your manual processes and paperwork and increasing your speed of service. In order to keep pace in 2015, the company is currently working to enable their platform to create responsive websites all while continuing to embody the claim that their technology is built by caterers for caterers.

About CaterTrax
CaterTrax is the industry leading online solution developed by hospitality professionals proven to promote, grow, manage, and sustain profitable foodservice businesses. The co-founders of CaterTrax started out with a family-owned catering business where they developed efficient processes for managing large-scale food service operations. These processes became the core of our web-based solutions platform. CaterTrax was created by passionate professionals who understand the realities of managing high volume food and hospitality businesses. http://www.catertrax.com

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Kim Hoffman, VP Marketing
CaterTrax
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