Fayetteville, NC (PRWEB) February 19, 2015
Advantage Newspaper Consultants, Inc. (ANC), a newspaper industry leader in advertising sales consulting, recently announced the overwhelming success of the recent TV magazine sales campaign at The Daytona Beach News-Journal. More than $678,000 of annual advertising revenue has been generated in the newspaper’s MyWeek TV section – exceeding the $550,000 sales goal by more than 23% and surpassing the previous year’s revenue by more than $100,000. The newspaper reports that additional contracts may be pending so the revenue number may continue to climb.
“This is our third year working with ANC on this program for MyWeek, and each year has been more successful than the last. I had reservations the first year, as I was new to my position with The News-Journal. But John Jones put my mind at ease by explaining the program in detail and convincing me that if we followed their formula without deviation it would be a success – and he was right,” said Debbie Keesee, Product Development Manager at The News-Journal. “While ANC is in our market, I make sure that they have my total support. It’s a joint effort by ANC and our in-house sales team, so working together to ensure appointments are made and kept and that the team is motivated is paramount. The service provided by ANC – from their office staff to the sales reps and management - during the whole process is amazing.”
MyWeek, a full color TV magazine insert that includes local TV listings, puzzles and entertainment content, is distributed to roughly 86,000 readers as part of The News-Journal’s Sunday paper. The magazine is also available in flipbook format on the News-Journal’s website (http://www.news-journalonline.com), a service also provided by ANC using the iFolds digital publication service.
“TV magazines are clearly still relevant in many regions of the country, as proven here in Daytona Beach. The primary demographic reached by the TV magazine is one that advertisers target due to their affluence, maturity and how they prefer to receive their advertising messages through the printed medium. With a week-long shelf life, the TV magazine is referenced again and again and advertisers appreciate that their ad gets seen repeatedly throughout the week. ” said John Jones, Vice President of ANC. “Newspapers who embrace the TV magazine product and its audience can fully realize its revenue potential. We strive to show them that in every newspaper market we visit around the country. The concentrated 5-10 day sales effort is work for all involved, but pays real dividends in the long run by providing year-round revenue.”
About Advantage Newspaper Consultants
Founded in 1996, ANC is dedicated to providing newspapers with innovative marketing techniques that enhance readership and profitability by integrating newspaper industry experience, cash incentives and superior training techniques. ANC provides compelling marketing, digital processing and consulting services to over 250 North American publications and generated more than $25 million in newspaper client advertising revenue in 2014. Visit http://www.newspaperconsultants.com to learn more about how ANC programs can help your newspaper.