SEO Austin Launches FAIRmetrix Campaign Tracking Software

Share Article

Proprietary Software System is Designed to Calculate Smarter ROI Metrics

News Image
The FAIRMetrix Campaign Software is proprietary software and was designed to help businesses get answers to common questions from their web design or SEO company...

SEO Austin has announced the launch of FAIRMetrix Campaign Software, designed to help business owners who are online strategically calculate the results of their online marketing campaigns. The software is designed to help businesses understand the value on their online marketing investments, find areas where their marketing campaigns are successful, determine where online marketing campaigns may need improvement and help marketing departments calculate the real return on investment (ROI) from their campaigns.

The central feature of the FAIRMetrix Campaign Software suite is the proprietary FAIRMetrix Dashboard, designed to make it easier for businesses to track the progress of their web marketing campaigns, their SEO efforts, and pay-per-click (PPC) campaigns from a single location. The dashboard also covers reputation management for businesses and allows them to easily see what features are successfully working. The suite also manages what can be improved for a business's web presence on an ongoing basis. Besides tracking impressions vs clicks, the dashboard also tracks successful engagement throughout a company's social media campaigns. The Software is designed to find what techniques are not as successful so that they may be replaced. This makes every campaign leaner and ensures maximum ROI.

Beside the implementation of the software, SEO Austin monitors a business's website progress using FAIRMetrix and reaches out to clients at regular intervals to help them understand what is working and what is not based on the statistics provided by the software. This ensures that clients are informed and capable of making informed decisions when it comes to subsequent phases of Internet marketing. SEO Austin can also use the resultant info from the FAIRMetrix in helping companies make a determination as to a particular campaign's ROI. Because of the confidential nature of certain customer interactions, SEO Austin signs non-disclosure agreements to ensure discretion with each client. This allows for all the information needed by SEO Austin and FAIRMetrix to be accessible for review.

The FAIRMetrix Campaign Software is proprietary software and was designed to help businesses get answers to common questions from their web design or SEO company. Because of this, SEO Austin also regularly meets with clients to ensure that brick-and-mortar marketing leads, information, et cetera, are smoothly working with their online marketing efforts.

About SEO Austin
SEO Austin is an Austin, Texas-based division of Server Side Design (SSD), a leading web design and marketing firm with a nationwide footprint based in Houston, Texas, with over 30 employees throughout its divisions in Houston, Austin, and Denver CO. Founded in 2005 by Roger Janik, Server Side Design specializes in all aspects of web design, marketing, search engine optimization and social media marketing. The mailing address for SEO Austin Inc. is 9600 Great Hills Trail, Austin, Texas 78759. For more information, call 512-298-1881 or visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Amanda Green
Follow us on