Our goal was unique in that we wanted to create a campaign that created homage to people, not cases. Our agency is always looking for the higher purpose our clients have to offer.
PHILADELPHIA, Pa. (PRWEB) February 17, 2015
D4 Creative, one of Philadelphia’s top advertising agencies, recently launched a new campaign for Pond Lehocky Stern Giordano, a leading Pennsylvania workers’ compensation law firm. The campaign includes a :30 TV spot which can be viewed here:
In addition, D4 created out-of-home, and social media components - a documentary and original artwork featuring three of the firm’s clients. D4 is proud to announce that the campaign artwork has won the Communication Arts Magazine 56th Illustration Annual Competition.
D4 commissioned internationally known collage artist Ian Wright from Great Britain, who created three portraits made from the shreds of the actual case documents, medical forms, insurance bills, and other records. The artwork was then blown up to wall-size office art, featured on the new offices of Pond Lehocky. Documentary-style videos were also created of each of the clients: Francis Elliot, George Beerley, and Barbara Daquilante, each of whom suffered life-altering injuries. A link to what D4 did:
Rich Wakefield, Executive Creative Director at D4 said, “Our goal was unique in that we wanted to create a campaign that created homage to people, not cases. Our agency is always looking for the higher purpose our clients have to offer. They [Pond Lehocky] really do make differences in injured workers lives.”
Kurt Shore, D4 President added, “The campaign was an evolution of where we had taken the brand over the past three years. By focusing the advertising on the customer in such an emotive way, instead of the standard “we’ll fight for you” egocentric legal advertising so popular today, we’ve helped the firm grow astronomically by every measure. The new Pond website we designed this year also reflects a brand that feels more like a national law firm rather than a regional company.”
About D4 Creative:
D4 is one of the region’s most successful creative and branding advertising agencies and is located in the Manayunk section of Philadelphia. The agency is a certified Woman/Minority Business Enterprise (WMBE). Unique to the region, D4 combines a full compliment of strategic, creative, design, digital and interactive, social media, and SEO professionals surrounded by robust in-house video editing, motion graphics, post-production, and audio suites. D4’s clients include K’NEX, Unilife, Metrocast, Frontier Communications, Harris Tea, Gate 1 Travel , My Alarm Center, Acme-Hardesty, and American Collectors Insurance. For more information, visit http://www.d4creative.com.