Free People Builds Dimension Using Real Customers

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FP Me customers land the homepage of FreePeople.com with an all new Spring Trend Preview, and collaborate with artists Alexandra Valenti, Erin Penn, Kris Chau, and Thani Mara on an art exhibition in New York City.

Free People FP Me

Fashion brand, Free People, is excited to announce the second anniversary of its online Style Community, FP Me. To celebrate, real customers active on the platform will be featured on the homepage of FreePeople.com this February 16th, 2015 representing new trends the brand is excited about for spring. The images will also be displayed at an invite-only gallery exhibit in New York City on February 12th, 2015, honoring the FP Me journey and giving a glimpse at upcoming Spring Trend Category.

FP Me launched in 2013 as a place where fans could upload and share personal style pics, create product collections, ‘heart’ products, photos, and connect with other fashion lovers worldwide. Since then, FP Me has blossomed into an amazing global community of shared inspiration. The photography and styling is paramount, but what is even more beautiful is the tight knit Community which has formed. Free People was one of the first retail brands to launch with such an innovative platform, facilitating a true community by bringing customers together offline at exclusive wellness retreats, one-on-one photo shoots, and special events.

The brand is in constant communication with the FP Me Community, and when the second anniversary arrived, Free People invited top customers to style spring trends. On the West Coast, photographer Alexandra Valenti, shot a group of customers at Vasquez Rocks in a day long photo shoot. Meanwhile, on the East Coast, customers traveled to the Free People home offices and were treated to a day of photo shoots around Philadelphia landmarks. Additional independent photo shoots featured FP Me customers in key markets including South Africa, the UK, and Australia. The resulting imagery embodies each FP Me user’s personality and continues the platform’s message of showcasing customers’ rich interpretations of the Free People brand.

The imagery will launch on the brand’s website as the Spring Trend Preview, and will live on the homepage of FreePeople.com from February 16th- February 22nd. Showcased trends embrace spring worthy fashions, including shapeless dresses, utilitarian pockets, and folk inspired flares perfect for the season ahead.

Free People’s Spring Trends:
It's a Wash: Learn how we’re wearing the season’s best washes, head to toe.
Fresh Crop: The Brami. One part bra. One part cami. Take a risk with our latest styling obsession.
Go With the Flow: Lose yourself in the season’s most effortless silhouette, shapeless dresses.
One Step Ahead: Pick up the pace with street-savvy athletic shoes set for the fast track.
Down & Out: Slip into a modern twist on a vintage-inspired flare and wideleg silhouettes.
All for One: Make your mark in a statement solo act or daring duet.
Pocket Change: Redefine slouchy with the season’s relaxed take on a utilitarian classic- the pocket.
Folk Glory: Take on the ‘70s spirit with folkloric accents fit for the modern muse.

To further celebrate FP Me’s creative spirit, Free People teamed up with artists Alexandra Valenti, Thani Mara, Erin Penn, and Kris Chau to turn the anniversary and Spring Trend Preview into an art exhibition. Each artist has superimposed their artwork atop the photography, shedding a whole new light on the group of FP Me women enhancing the face of Free People fashion. Each work will be available for silent auction at the invite-only event on February 12th, 2015 with 100% of proceeds going to local non-profit, Free Arts NYC.

For more information or to request an interview regarding the FP Me Anniversary, please call the Free People Public Relations Team at 215.454.5808.

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About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People Global site, the Free People UK site, and the Free People China site as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.

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Naomi Huober
Free People
+1 (215) 454-5808
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