Social News Column by Leadarati Lauded as Top 5 Opinion Piece on NJ Tech Weekly

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Article on Social and Digital Media Among IT Publication’s Most Viewed for the Year

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“Every business person, regardless of their title, brings a unique expertise to the table. We help them locate and hone that expertise to optimize their profiles on this powerful career-molding platform.

Leadarati, a social, mobile and digital B2B marketing communications firm, today announced that an article authored by Anita O’Malley, CEO, has been named as one of New Jersey Tech Weekly’s Top 5 Opinion Pieces for 2014.

“How to Grow Your Value, Voice and Volume in the Digital Age: Packaging Your Personal Brand” was among the most viewed opinion articles by NJ Tech Weekly readers in 2014. The column delivers advice for IT industry entrepreneurs, professionals and organizations on how to use social and digital media, specifically LinkedIn, to expand brand reach and create more business opportunities.

“Social media, LinkedIn in particular, is the world’s most potent business network. But more important, it is a highly effective tool for helping IT and business professionals create and maintain a personal unique brand that highlights their expertise,” said O’Malley. She added, “Every business person, regardless of their title, brings a unique expertise to the table. We help them locate and hone that expertise to optimize their profiles on this powerful career-molding platform. In addition, our programs create social selling opportunities while improving brand visibility and customer engagement.”

O’Malley is a regular social business columnist for New Jersey Tech Weekly, an online publication that delivers technology business news and events throughout the state. She is a speaker for business professionals all over the U.S. on using social media to enhance social selling and branding activities.

About Leadarati
Leadarati specializes in helping B2B organizations gain valuable opportunities from their social media efforts. Their programs include social business training, social selling and demand generation as well as social PR and social brand management. Designed specifically for the B2B IT channel, Leadarati uses the most effective and up-to-date social, digital and mobile networking techniques to boost brand, drive value, increase opportunities and, ultimately, grow revenue. With locations in central NJ, Atlanta, Boston and Tampa, the firm's suite of social sales and branding programs are offered throughout North America. For more information, visit http://www.leadarati.com or Twitter @leadarati

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Stephanie Young
@leadarati
since: 05/2010
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