Evaluating vendors is always tedious and painful, but it's especially tough with review monitoring. RMT is a crowd-sourced research tool for businesses, by businesses.
Boston, MA (PRWEB) February 17, 2015
As new vendors emerge in the growing review monitoring industry, marketing experts and consultants have created a free and comprehensive resource guide to help businesses find and compare review monitoring options by feature set, industry and company size. It’s called Reviewmonitoringtools.com.
Review sites like Yelp and Tripadvisor have become the most important marketing channel for local businesses, and a by-product of their power is the rise of a new industry: Review Monitoring. This industry is centered around helping businesses manage and respond to their reviews for improvements in their overall rating and foot traffic. Dozens of review monitoring solutions have been developed by both older firms and new startups, including: Reputation.com, Reputology, Reviewpush, Reviewtrackers, Revinate, Vendasta, and more.
But distinguishing their offerings can get confusing because many share common features like email alerts, unified dashboard and basic analytics. And the sheer number of vendors makes keeping a clear understanding of each difficult. As a result, subtleties that can significantly impact utility get lost in their sales-speak, and businesses can end up with a sub-optimal tool on a sizable investment.
To alleviate this pain point, industry experts - marketers, consultants and execs - have compiled their research and knowledge at a website called Reviewmonitoringtools.com. This online resource allows businesses to find and compare the best review monitoring platforms by price, ease of use, and other key characteristics.
Businesses can compare review monitoring tools by differentiating features like social media listening, survey feedback integration, review gathering, etc. Businesses can also learn who the industry leaders are in hospitality, dining, medicine, automotive, property management, banking/finance, health & fitness, senior care, and other verticals. And businesses can match the right vendor to the size of their operation, all the way from a single mom and pop to multi-store chains.
As the review monitoring landscape changes, Reviewmonitoringtools.com will be updated by its editors as well as any qualified, outside contributors who wish to deepen and maintain the knowledge base of current and new products. Contributions can be submitted at http://reviewmonitoringtools.com/contact/.