The PUSHTech™ Mobile Marketing Cloud™ combines predictive data-based smart targeting of mobile consumers, with automated rules-based programmatic campaign management and real-time multichannel optimization ...
BARCELONA (PRWEB) February 19, 2015
PUSHTech™ (http://PUSHTech.com), creator of the Mobile Marketing Cloud™, the industry’s first mobile-centric programmatic multichannel marketing platform, today announced that Mobile Marketing Cloud™ trials by a select group of retail customers during the platform’s Beta testing phase have yielded cost-efficiency savings of up to 70 percent on customers’ multichannel mobile marketing and messaging campaigns.
Powered by PUSHTech’s unique Intelligent Mobile Multichannel Optimization Engine, the Mobile Marketing Cloud™ combines predictive data-based “smart targeting” of mobile consumers, with automated rules-based programmatic campaign management and real-time multichannel optimization across all mobile channels, including In-app Push Notifications, SMS, Email, IM and Chat applications.
The PUSHTech™ Mobile Marketing Cloud™ generates major cost efficiencies by eliminating the guesswork and waste in mobile campaign spending, while enabling the programmatic delivery of highly relevant notifications, alerts, reminders and marketing campaign messaging in real time to precisely the right mobile user at the right time and place and via the most effective mobile channel or combination of channels.
“PUSHTech’s programmatic, multichannel Mobile Marketing Cloud is already demonstrating through our pre-launch Beta trials the ability to generate higher consumer satisfaction and loyalty, improve cost efficiencies and increase ROI for mobile campaigns at levels that traditional, single-channel solutions cannot match,” said Carlos Moncho, Chairman & CEO, PUSHTech™.
“Our Mobile Marketing Cloud with its Intelligent Mobile Multichannel Optimization Engine now make it possible for global brands, agencies or any organizations to deliver the right message to the right user via the right channel or combination of channels – all at fraction of the cost of traditional mobile marketing models,” he added.
Available in tiered product license editions for brands, retailers, marketers and agencies, the PUSHTech™ Mobile Marketing Cloud™ provides users with an intuitive self-service interface and customizable campaign management dashboard, enabling them to easily and efficiently deploy, analyze and optimize single or multiple marketing campaigns simultaneously, using the platform’s advanced messaging capabilities.
Scheduled for full commercial launch during Mobile World Congress 2015, which takes place March 2-5 in Barcelona, the PUSHTech™ Mobile Marketing Cloud™ has been in Beta trials since 2014 with a select group of customers that include London-based Internet and mobile privacy technology provider, Privax, as well as AmRest Holding’s La Tagliatella restaurant chain, with 170 international franchise outlets in Spain, Andorra, France, Germany, the USA and China.
During trials with PUSHTech™, La Tagliatella increased its open and click rates by 300 percent using the Mobile Marketing Cloud™ to manage its In-App Notifications and multiple Email and SMS campaigns, achieving savings of up to 70 percent while increasing effective penetration across every audience.
UK digital security leader Privax trialed the PUSHTech™ Mobile Marketing Cloud™ in the management of its encrypted instant messaging (IM) product and In-App Push Notifications. Using a combination of PUSHTech™ mobile SDKs and multichannel messaging, Privax experienced a cost savings of $400,000 in technology implementation and maintenance, enabling them to scale their product quickly and with reduced overall investment cost.
Boston, Mass-based sports performance technology provider Woo Sports enjoyed a 200 percent increase in customer engagement, enabling them to rapidly build out their active user base in trials with the PUSHTech™ Mobile Marketing Cloud™. Consolidating management of their mobile marketing campaigns in the PUSHTech™ multichannel platform, Woo Sports used the Mobile Marketing Cloud™ to generate efficiencies that resulted in 85 percent cost savings when compared to their previous set of single-channel messaging platforms.
PUSHTech’s core Intelligent Multichannel Optimization Engine leverages predictive software analysis of large sets of consumer and mobile user data, anticipating mobile user behavior in the delivery of audience segmentation and smart-targeting of mobile consumers. Advanced campaign management via the Mobile Marketing Cloud™ dashboard let users customize their own rules-based programmatic delivery of automated messaging across multiple mobile channels, then monitor and optimize individual or multiple campaigns simultaneously to lock in custom campaign efficiencies and maximize ROI on campaign spend.
“The power of the PUSHTech Mobile Marketing Cloud resides in our unique combination of predictive data analytics and programmatic delivery of notifications, alerts, reminders and campaign messaging across any mobile channel,” said Gerard Peiro, Managing Director, PUSHTech™. “PUSHTech’s high-precision Intelligent Multichannel Optimization Engine lets our customers continuously monitor, analyze and optimize their multichannel mobile marketing campaigns in real time, delivering results that far surpass those provided by any other solution in the marketplace today.”
Mobile marketers working with global brands, ad agencies or any business who want to tap into the growing global mobile messaging market, will find PUSHTech™ Mobile Marketing Cloud™ tiered-product offerings tailored to suit their needs. Additional features are available for marketing agency partners, including multiple account management, database import tools, enhanced API access, mobile web optimization and dedicated mobile development teams.
From Starter to Professional, Partner or Enterprise level mobile marketing, PUSHTech™ provides an array of options built around its CMO Organizer, Customizable Dashboard, Audience Builder and Campaign Manager features, for marketing across all mobile channels via In-app Push Notifications to SMS, Email, IM and Chat applications. PUSHTech™ customers using the Intelligent Multichannel Optimization Engine will be able to tap into the power of Mobile Marketing Automation, Dynamic Multichannel Campaigns, Behavioral Triggers, Geo-Location Targeting and more in their mobile marketing initiatives.
For more information about the PUSHTech™ Mobile Marketing Cloud tiered product offerings, please visit: https://www.PUSHTech.com/pricing.
Mobile and marketing industry executives and media attending Mobile World Congress 2015 from March 2-5 in Barcelona who would like to receive a demo and learn more about the PUSHTech™ Mobile Marketing Cloud™ should contact PUSHTech™ directly via email at MWC_4YFN(at)PUSHTech(dot)com or via phone/SMS to +34 672.324.107.
For more information about the PUSHTech™ Mobile Marketing Cloud™ please visit the company’s website at: http://www.PUSHTech.com.
# # #
PUSHTech™ helps brands, retailers, marketers, agencies and developers alike build brand engagement and customer relationships through intelligent multichannel mobile marketing. PUSHTech’s Mobile Marketing Cloud™ simplifies the creation, delivery and management of smart, precisely targeted and context-aware communications in a highly efficient, effective and profitable way. For more information, visit: http://www.PUSHTech.com.