Advicent unveils Narrator™, a tool for advisors to fight commoditization, at T3 Conference

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Advicent Solutions announced at the 2015 T3 (Technology Tools for Today) Conference at the Hilton Anatole in Dallas, Texas, that it is launching a new product for the North American market—the Narrator™ application builder. The product is available to buy immediately.

Speaking on the main stage at T3, Phil Cunningham, CEO of Advicent, forced the audience to face one of the true crises of the financial planning industry today—commoditization is eating away at advisors’ businesses, and things that used to be differentiators just aren’t cutting it anymore.

“If everyone is going digital, if everything is 24/7 and everyone provides reliable data and advice, what truly sets you apart?” asked Cunningham. “How do we recognize a distinguished brand in a world where over 60% of investors can’t distinguish one financial advisor from another? How do we promote a unique identifier that allows us to build a relationship based on a different factor than price?”

Confronted with these types of questions, the future of the financial planning industry can look daunting. However, Cunningham also presented a new solution with Narrator™.

Narrator™ is a configurable application builder that will allow advisors to build a truly unique client experience that helps them tell their own story and differentiate their practice. In his speech, Cunningham also spoke of the changing idea of “differentiation” that Advicent hopes to bring to market. In the past, differentiation in planning technology often meant simply the ability to change colors, logos or fonts. With Narrator, firms will be able to create applications completely from scratch using a variety of pre-made widgets that can be arranged within the application. Firms can even create custom widgets of their own through external development.

Using this configurability, past clients have created game-ified lead generation applications, social media data-gathering tools and interactive retirement planning capabilities—all unique and branded back to the firm. Each of these tools presents a modern advisory experience for financial consumers and ensures that the firm is offering something that these users have never seen before.

“Narrator™ helps advisors get a custom experience without a custom price tag,” says Jenze Bosma, Managing Director of Advicent’s EMEA (Europe, the Middle East and Africa) presence. “With the help of our team, firms can keep operating costs low while increasing the speed at which they go to market. Compared to traditional customized projects, we’ve seen savings of anywhere from 25-75% from Narrator™.”

Narrator™ is currently being used globally and is now available for sale in North America. Advicent will also launch a new interactive planning tool, Figlo, in spring 2015, which will fully integrate with the Narrator™ platform.

For more information on the Narrator™ application builder or to learn more about Advicent’s newest product offerings, please contact an Advicent representative at

About Advicent
Advicent Solutions is the leading provider of SaaS technology solutions for the financial services industry, servicing dozens of the world’s largest financial institutions. Our products include financial planning, goals assessment and marketing communications tools. Through our innovative product capabilities and dedicated services, we are able to help thousands of financial professionals and their clients understand and impact their financial future. Our mission? To one day enable everyone to achieve this same goal. Visit for more information.

© 2015 Advicent Solutions. All rights reserved.

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Jenny Schroeder
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