Personal Welfare Services in Australia Industry Market Research Report Now Updated by IBISWorld

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Funding growth is slowing as the government focuses on reining in budget deficits and overhauling Australia's welfare system. For this reason, industry research firm IBISWorld has updated its report on the Personal Welfare Services industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

Welfare providers in Australia have been the beneficiaries of extraordinary levels of government funding over the past decade

The Personal Welfare Services industry is involved in the direct provision of community and welfare services to Australians across the age spectrum, from young children through to the aged. Many users of the industry's services are enduring economic hardship, while others have long-term disabilities. Welfare services provided include those designed to assist the frail and the disabled within community settings, circumventing the need for institutional care. Other services involve early intervention, prevention and counselling to address the effects of family breakdowns, alcohol and substance abuse, or homelessness. The industry is dominated by small, not-for-profit social service organisations that rely heavily on government funding and voluntary labour. According to IBISWorld industry analyst Arna Richardson, “welfare providers in Australia have been the beneficiaries of extraordinary levels of government funding over the past decade, as spending on welfare has grown markedly.” Over the five years through 2014-15, industry revenue is expected to grow by an annualised 7.4% to total $10.7 billion. Growth has been fuelled by both demand and supply factors. However, growth rates are now abating as the government focuses on reining in budget deficits and overhauling Australia's welfare system. In 2014-15, revenue is forecast to grow by 1.8%, the lowest growth rate since 2009-10.

Both demand growth and government funding are expected to slow over the next five years. “Government funding in particular is expected to be much lower, as the Federal Government seeks to reform Australia's welfare system,” says Richardson. This will result in a greater reliance on alternative funding sources including donations, fundraising and bequests as the government seeks to leverage the Community Business Partnership to increase the rate of philanthropic giving of individuals and corporates. However, with more associations competing for sponsorships and corporate support, marketing campaigns will have to be clearly targeted to preserve the goodwill generated in the industry. Social media campaigns will become increasingly important. Over the next five years, Australia's ageing population will boost demand for industry services, particularly in-home aged-care services.

The Personal Welfare Services industry has a low level of concentration. This reflects the large number of small players, some of which may operate purely on a city or regional basis. Over the past five years, there has been a marked shift in the industry towards a greater level of concentration. Despite this, the industry maintains a low level of concentration. The cost savings of concentrating public or private funding in a larger entity makes them more favourable targets for investment. Despite this, enterprises with more than 200 staff account for just 1.1% of industry enterprises. In contrast, non-employing enterprises (sole traders or partnerships) account for over 70.0% of enterprises, although this has declined marginally in the past five years.

For more information, visit IBISWorld’s Personal Welfare Services industry in Australia report page.

This industry is engaged in providing social support services directly to clients. These include adoption services, aged-care assistance, disabilities assistance, youth welfare and welfare counselling services. Such services do not include accommodation services, except on a short-stay basis.

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IBISWorld industry Report Key Topics

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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