The Next Generation of Online Qualitative Research Software Showcased at Consumer Research and Insights Conference

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Aha!, the next generation online consumer research platform, will be featured at the Quirk’s Marketing and Insights Conference in Brooklyn, New York on February 23rd and 24th. Over 500 members from the consumer research and brand management community will be attending.

The Aha! platform represent a technological leap forward for the qualitative consumer research community to create engaging online consumer studies.

Aha!, the next generation online consumer research platform, will be featured at the Quirk’s Marketing and Insights Conference in Brooklyn, New York on February 23rd and 24th. Over 500 members from the marketing research and brand management community will be attendance for the event.

“We are excited to be a founding partner at the Quirk’s event,” said Ray Fischer, CEO of Aha! “This gives us a unique opportunity to demonstrate how easy our technology makes it for corporations, marketing research consultants, and ad agencies to create engaging online consumer or B2B studies at a fraction of the cost of traditional research studies.”

The comprehensive suite online qual tools features social and mobile-friendly activities including; storytelling, collage building, and community tools such as pinboards, wishing walls, and bulletin boards.

The newest version of Aha’s collage builder goes beyond traditional collage tools by adding the ability to use it as a concept “mark-up” tool as well.

“The collage tool is truly unique in its ability to allow drag and drop image selection—along with the addition of words and phrases—to the canvas. This is awesome for projective and symbolic exercises, but also has shown great promise as a whiteboard for respondents to share images from their lives and annotate them with descriptive phrases,” says Fischer.

Aha’s drag and drop technology also makes it simple to set up studies quickly. And the dashboard navigation and analytics tools are state-of-the-art. Aha! is backed by experienced training and support from researchers who know how to use the technology to maximize the learning.

To learn more about Aha! or view the demo video, visit http://www.AhaOnlineResearch.com. You can read Ray Fischer's latest article on "Top 5 Emerging Trends for Online Qual Trends for 2015" here: http://ahaonlineresearch.com/online-qualitative-research-trends-2015

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Ray Fischer
@AhaInsights1
since: 04/2014
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