xChange Automotive Joins SAP® Startup Focus Program and Uses SAP HANA® to Deliver Social, Mobile and Car Apps

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xChange Automotive will deliver its HELIOS integrated social, mobile and in-car software-as-a-service (SaaS) application and marketing services on the SAP HANA platform.

HELIOS enables industry-specific features and functions, business rules and dealer work processes, including data integration for interactions on social media, mobile devices and car-based apps.

xChange Automotive, a company providing social and mobile inbound marketing services and an integrated social and mobile software application for the auto industry, announced today its membership in the SAP® Startup Focus program, which supports startups in developing new applications on the SAP HANA® platform. xChange Automotive will deliver its HELIOS integrated social, mobile and in-car software-as-a-service (SaaS) application and marketing services on the SAP HANA platform. The HELIOS application is presently helping car dealerships convert users of social media and mobile devices to paying customers.

“HELIOS is a comprehensive inbound marketing call-to-action program driving tangible returns from social media,” said Danny Pagan, chief technology officer of xChange Automotive.

xChange Automotive uses targeted dealer database and inbound marketing to help dealers bring on board users of social media and mobile devices as customers. Its HELIOS application independently helps convert active users to revenue-generating customers for car services and car sales. HELIOS utilizes incentive gamification, behavioral analysis and predictive target marketing, encouraging car services and car sales.

“HELIOS’ future strength to drive social and mobile business for car companies and their dealer channels resides in its adaptation of the high-performing, powerful and analytical SAP HANA platform for global distribution. HELIOS enables industry-specific features and functions, business rules and dealer work processes, including data integration for interactions on social media, mobile devices and car-based apps,” said Charles Shamblee III, CEO of xChange Automotive.

“Now car owners will be able to immediately assess their car maintenance requirements, order car services, shop for a new car, compare finance options and ask opinions from friends and the dealership representative while shopping. All of this can be done within this increasingly important – and trusted – HELIOS social-mobile solution on the SAP HANA platform,” Shamblee added. “Now that we are moving the HELIOS call-to-action capability to SAP HANA, consumers will be able to engage and transact business with car companies at the enterprise level, creating a true revenue channel via social communities and mobile applications.”

xChange Automotive has created an innovative application for online engagement marketing service that generates revenue producing “calls-to-action” for dealers, lenders and vehicle companies utilizing mobile and social media. xChange Automotive applications primary focus are to provide inbound marketing services, social and mobile applications for dealers, lenders and vehicle companies with sales, finance and vehicle services for tangible results and lasting lifecycle relationships with online, mobile and social media members and shoppers. http://www.xchangeautos.com

SAP, SAP HANA and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See http://www.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.

All other product and service names mentioned are the trademarks of their respective companies.

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Charles Shamblee
xChange Automotive
since: 08/2011
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