Signal Real Estate of Boston is Betting Big on 3D Walkthrough Technology

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Boston Real Estate Broker becomes first Boston-based firm to Offer 3D Walkthrough Technology on all its listings

Justin Rollo of Signal Real Estate with Matterport 3D Camera

Giving buyers the opportunity to interact directly with the property from the comfort of their own home, and experience the flow from room to room is a tremendous innovation.

Signal Real Estate, a boutique Boston real estate brokerage, announced today they have become the first Boston-based firm to offer fully immersive 3D walkthroughs on all their listings. Powered by Matterport, the 3D walkthrough technology allows potential buyers to virtually experience any of Signal Real Estate’s listings at any time.

“Aside from the obvious marketing advantages these tours provide to our clients, there are some real practical reasons for us to move forward with this technology,” said Justin Rollo, Broker/Owner of Signal Real Estate. “The increase in international investors in Boston coupled with properties selling at a breakneck pace has resulted in a spike in the number of buyers who cannot view a home before it goes under agreement. These 3D Walkthroughs allow qualified buyers to prioritize the homes they have viewed online as well as remove the time restraints and restrictions typically associated with showings, thus increasing the exposure for sellers.”

Rollo added, “I see this technology as the next progression in real estate marketing. Giving buyers the opportunity to interact directly with a property from the comfort of their own home, and experience the flow from room to room is a tremendous innovation. We envision this being extremely powerful on a wide spectrum of properties, from single family homes and condos to larger developments that want to show off various available floor plan options to potential buyers.”

Soon users will have the ability to take measurements within the models and even virtually stage rooms. In addition to offering the 3D walkthroughs for all its listings, Rollo plans to announce strategic partnerships with other local vendors to further utilize the technology and make the selling process easier for their clients.

About Signal Real Estate: Opened earlier this year by award winning broker Justin Rollo, Signal Real Estate assists both buyers and sellers in Boston’s competitive luxury real estate market. With a focus on leveraging new technology to streamline transactions, they aim to offer a better way to buy and sell real estate.

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Justin Rollo
@SignalBos
since: 12/2014
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