Seed&Spark Extends Distribution of Independent Films on iTunes

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Crowdfunding Platform Seed&Spark broadens access to wider audiences for filmmakers who have crowdfunded successfully on the platform.

“The idea all along has been to get filmmakers thinking about distribution during development – that way they’re better positioned to deliver their film to wide audiences and make their money back,” says Emily Best, founder and CEO of Seed&Spark.

Seed&Spark, the world's leading crowdfunding platform made just for independent film, extends its foray into digital distribution, making films available to millions of iTunes customers around the world. Seed&Spark has selected a handful of films to pilot a new distribution program with iTunes. Going forward, films that have successfully secured funding on Seed&Spark and have hit audience-building milestones will get access to this distribution deal. It is the first of several access points Seed&Spark plans to open in the coming months.

“The idea all along has been to get filmmakers thinking about distribution during development – that way they’re better positioned to deliver their film to wide audiences and make their money back,” says Emily Best, founder and CEO of Seed&Spark. “We want the audience-building milestones to keep filmmakers focused on building audiences even after their campaigns have ended – during production, post and festivals – so they’re really poised to succeed in distribution.”

Seed&Spark’s Director of Content, Eve Cohen, wants filmmakers to be able to reach the widest possible audience: "It’s exciting – we’re helping filmmakers reach millions more viewers than the Seed&Spark Cinema was able to do alone. Offering affordable access to platforms such as iTunes is just another way we can spread independent film to the masses."

Last year, Seed&Spark participated in a joint program with American Express. For six months, American Express selected films from the Seed&Spark streaming library for distribution on Amex NOW, the brand’s always-on, interactive TV channel and connected TV application.

"The excitement generated by the distribution partnership with American Express sparked the idea to pursue more outlets for Seed&Spark’s films," Best says. “Our goal is to maximize filmmakers’ success, and extend the visibility of their projects to a global, engaged audience and into as many homes and onto as many devices as possible. Availability on the iTunes platform is a significant step forward!”

"After building the community for our film Farah Goes Bang through crowdfunding, our premiere at the Tribeca Film Festival, and our 18-festival run following that, we're now thrilled to partner with Seed&Spark in its dynamic, targeted, and very current approach to digital distribution,” says Meera Menon, the Nora Ephron Prize winning director of Farah Goes Bang. “Seed&Spark is one of the most innovative and exciting hubs for independent film today, and we can't wait to join their community with our own."

About Seed&Spark
Seed&Spark is a crowdfunding and streaming ecosystem for independent filmmakers and film lovers with the highest crowdfunding success rate in the industry – 84%! Every time an audience member supports the making of a moving picture project (funding, following, sharing) they earn “Sparks” which can be redeemed to watch movies on the streaming platform. Supporting films lets you watch more films: It’s the new ecosystem for filmmakers & audiences! Seed&Spark also published a semi-annual print magazine for film audiences, Bright Ideas, featuring the new and dangerous voices of truly independent cinema.

For more Information, go to http://www.seedandspark.com/
Facebook: https://www.facebook.com/seedandspark
Twitter: http://www.twitter.com/seedandspark

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Katja Schroeder
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