According to Google, the largest search engine, PPC requires businesses understand a few terms.
Houston, Texas (PRWEB) February 17, 2015
Webranx LLC is offering PPC classes (live and streaming) beginning February 24, 2015. These classes will help small business owners learn how to improve their websites and online presence. PPC can be used to drive potential clients and fans to websites at little cost, and is a great way to both convert sales and promote a brand.
Pay Per Click (PPC) is a great way to target audiences who are either ready, or nearly ready, to convert. PPC campaigns should be operated based on a simple formula: profit should be greater than the fund allocated.
According to Google, the largest search engine, PPC requires businesses understand a few terms:
Broad Match Keyword
Exact Match Keyword
Phrase Match Keyword
First Page Bid Estimate
Avg. CPC: Average Cost Per Click
CTR: Clickthrough Rate
CPC: Cost Per Click
CPA Bidding: Cost per Acquisition
CPM Bidding: Cost per Thousand impressions
Max CPC: Maximum Cost Per Click
Classes will focus on the above terms and strategies, and will teach small businesses how to utilize PPC effectively. Classes begin Tuesday, February 24, 2015 at 6 p.m. and continue every Tuesday at 5802 Val Verde Street Suite 180, Houston, Texas 77057. Please contact Tony Guo by email Tony(at)Webranx(dot)com or call 484-639-2748 to reserve your seat today.